Qualified Closes $12M in Series A Round of Financing

"Your website should be your brand's biggest marketing asset to drive pipeline, but instead, it's your biggest blindspot," stated Kraig Swensrud, co-founder and CEO of Qualified. "What if your sales team could meet with your most valuable buyers at the magic moment they're on your website and ready to connect? That's the future of B2B sales and marketing."

FREMONT, CA: Qualified, a San Francisco, CA-based conversational marketing platform for companies that use Salesforce, closed $12m in Series A funding.

The company has raised a total funding of $17m. The latest funding round was led by Norwest Venture Partners with active participation from existing investors, including Redpoint Ventures and Salesforce Ventures. In addition to the funding, Scott Beechuk, partner at Norwest Venture Partners, is expected to the board of directors.

The company plans to use the capital to meet the demand for conversational marketing in the Salesforce ecosystem.

Established in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley, Qualified provides a conversational marketing platform that turns a B2B website into a real-time selling machine, which enables marketing and sales teams to identify when target buyers arrive on the website and instantly start a conversation. Qualified ties directly into Salesforce to deliver companies a 360-degree view of their website visitors, and equips them with tools to have a high-fidelity sales meeting, including live chat, voice calls, chatbots, and screen sharing. Enterprise sales and marketing teams at leading brands such as ThoughtSpot, Bitly, Adecco, and Zero Motorcycles use the system to grow their sales pipeline.

"Your website should be your brand's biggest marketing asset to drive pipeline, but instead, it's your biggest blindspot," stated Kraig Swensrud, co-founder and CEO of Qualified. "What if your sales team could meet with your most valuable buyers at the magic moment they're on your website and ready to connect? That's the future of B2B sales and marketing."