With Signal, marketers get real-time access to consolidated insights essential to improving cross-channel performance while also driving up important metrics like return on ad spend (ROAS).
FREMONT, CA: PulsePoint, a technology company using real-time data to accelerate health marketing, announced the launch of Signal by PulsePoint, a comprehensive, real-time, physician-to-patient data insights platform designed to address healthcare companies' challenges around aggregating, cleaning, and segmenting health marketing data sets. The Signal platform enables healthcare marketers to add granularity and dimension to their own first- or third-party data sets and cross-references these data sets against PulsePoint's digital determinants of health.
The advanced digital analytics and insights available on Signal represent significant improvements over the ways healthcare marketers currently measure campaign impact.
• More Integrated Measurement- Signal eliminates fragmentation in media measurement by integrating the various inputs into understanding how, when, and where an individual interacts with a health brand across all website, email, digital, and search campaigns. Brands using Signal get a single cross-channel view of customer responsiveness, intent, and action with a clean and intelligent business visualization tool.
• Fresher Data, Faster Access, Greater Confidence- By integrating real-time digital data with various third-party health data sources, Signal can deliver more reliable marketing feedback within seconds. It currently takes solutions in market months to share, clean, and combine the various data sets needed to understand marketing attribution and real-world impact, with a high margin of error.
• Improved Activation-Signal's measurement, analytics, and predictive solutions power PulsePoint's ability to proactively use microdata to deliver personalized sequential HCP and DTC messaging across the format, device, and channel at each stage of the health journey on the Life by PulsePoint platform.
The company's first solution on the Signal platform, HCP365, was recently named Best Data Measurement solution by MarTech Breakthrough, a market intelligence organization that recognizes the top companies, technologies, and products in the global marketing technology industry. HCP365 delivers a full longitudinal view of the HCP journey and provides multi-channel marketing performance across verified HCP audiences at the NPI level. Health brands use this data for multi-attribution and marketing mix modeling to understand where spend is most efficient. Brands also use HCP365 data proactively to customize sales messaging and longitudinal digital journeys.
"PulsePoint's entry into the $34B health data market is grounded in providing advanced digital analytics to healthcare companies to understand and drive better health outcomes," said Chris Neuner, Chief Strategy Officer of PulsePoint. "With the most intelligent view of health audiences that will refine and improve over time, Signal notably simplifies business operations around the use of that data. With Signal, clients don't have to build out complex, expensive marketing analytics infrastructures," added Neuner.