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Programmatic Consultancy AI Digital Advances Elevate Optimization and Outcomes Platform with New Accountability Score
Programmatic was promised to be a marketing utopia for CFOs and corporate C-suite; greater accountability to sales/business metrics, precision audience targeting, and real-time optimization.
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CIO Applications | Wednesday, February 15, 2023

Advertisers can make a more direct connection between their campaigns and their businesses' results with this platform's help.
FREMONT, CA: “Programmatic was promised to be a marketing utopia for CFOs and corporate C-suite; greater accountability to sales/business metrics, precision audience targeting, and real-time optimization. Unfortunately, for some, the practice has been mired in brand safety challenges, invalid traffic, and performance tied to vanity metrics versus long-term returns," says Stephen Magli, Founder and CEO at AI Digital. AI Digital, a full-service, worldwide programmatic consultancy that helps advertisers improve digital consumer experiences with an audience-first approach, has introduced its proprietary platform ELEVATE. ELEVATE is an optimization and measurement tool designed for the programmatic marketplace. It enables businesses to maximize their digital advertising budgets by enabling marketers to establish explicit correlations between digital campaigns and business outcomes. It is an optimization and measurement platform developed by programmatic traders for programmatic trading.
“ELEVATE is a solution that aims to establish a higher standard in programmatically traded marketplaces and enable marketers to realize the potential of programmatic,” adds Magli.
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ELEVATE provides a unique metric known as the Accountability Score, which is meant to assist businesses in identifying growth areas within media plans that generate unique and unduplicated audiences, reduce ad fraud, and enhance brand outcomes. ELEVATE includes measurements for brand protection and invalid traffic. The platform will also provide brands complete access to their target audience across data, inventory, scale, and devices, allowing them to contact consumers at every touchpoint throughout their customized consumer journeys.
With ELEVATE, marketers will experience an average reduction of 3 percent in invalid traffic and fraud, an improvement of 9 percent in the delivery of unique audiences, and an increase of 6 percent in brand lift. The platform is built for all channels and forms of media purchases. Nevertheless, it is particularly unique for CTV and streaming services, as CTV lacks accountability for performance indicators.
“AI Digital sets out to reimagine how brands and the industry can capitalize on programmatics future with ELEVATE. Our experience with the platform has been very positive. We have had better campaign outcomes and are able to more easily demonstrate how campaigns are driving towards brand goals, which is top of mind for marketers,'' said Marina Miller, EVP, Marketing & Media Strategy, Media Brokers International (MBI), one of the nation's leading independent agencies. “We believe ELEVATE will push the industry forward and make media more accountable.”
AI Digitals ELEVATE shifts the programmatic definition of success from traditional metrics such as impressions, reach, and clicks to more meaningful outcomes such as brand equity and lower funnel actions, in keeping with its mission to help marketers realize the full potential of programmatic advertising. ELEVATE enhances programmatic optimization and brand and business effect measurement by delivering complete and accountable insights into the audiences, channels, creatives, regions, and publishers responsible for producing results.
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