Thank you for Subscribing to CIO Applications Weekly Brief

PriceSpider Boosts Innovation with New Commerce Enablement Capabilities
The platform improves shoppable media offerings to assist brands in converting shoppers by providing better data insights
By
CIO Applications | Tuesday, April 02, 2024

The platform improves shoppable media offerings to assist brands in converting shoppers by providing better data insights, automatic product listing updates, and other features.
FREMONT, CA: “Our team is constantly innovating to empower brands to deliver seamless shopping experiences while unlocking new efficiencies and opportunities for growth. With these latest advancements to our commerce platform, we're paving the way for a future where every interaction is optimized,” says Anthony Ferry, CEO of PriceSpider.
PriceSpider, one of the market leaders in brand commerce enablement solutions, declared several new tools and enhancements that increase brands' ability to create seamless omnichannel experiences. The new integrations build on PriceSpider's industry-leading tech stack to provide even more actionable insights, increased sales conversions, and improved product management, all in line with the company's commitment to giving brands control over the customer journey.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Research consistently shows that friction in the purchasing process leads to lost sales and cart abandonment. PriceSpider's updates enable new capabilities that automatically maintain product listings and provide insights into the customer journey, allowing for better, more data-driven decisions.
The new feature automates manual maintenance of product feeds for brands and simplifies product management within a Where to Buy solution. By automatically pulling information from the brand's website and third-party sources, the platform populates any missing product information, streamlining the Where to Buy process, increasing conversion opportunities for new products, and reducing overall product feed maintenance. Self-service tools are also available, allowing brands to make quick, hands-on adjustments.
The new data-sharing platform gives brands their private, secure warehouse with direct query capabilities, API connectivity, and native connectors. The platform provides brands with on-demand access to PriceSpider's proprietary data, allowing them to gain a customized, comprehensive view of their omnichannel funnel and e-commerce presence. Brands can incorporate the data into their business intelligence tools and data lakes to uncover insights and improve overall performance.
The New Click to Retailer feature gives brands control over the customer experience by providing different paths to purchase that can be created and enabled in minutes via self-service admin. The new feature broadens PriceSpider's shoppable solution offerings, converting traffic and driving sales by sending customers directly to a retailer's page. PriceSpiders' Product Auto-Create tool is currently in beta, with a few customers reporting significant increases in maintenance efficiency.
More in News

