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Popular Trends in IoT that are Changing Online Marketing
Products can be marketed directly to the consumers who are most likely to purchase them. Data from touchpoints also show where the customer is in the purchasing process. While IoT will not replace traditional marketing, it will provide marketers with numerous new opportunities
Fremont, CA: The Internet of Things (IoT) is changing the face of online marketing. Sensors, smart devices, and wearables enable higher levels of engagement with consumers than ever before, with companies receiving near-instant feedback and real-time insights into customer behavior over time.
Products can be marketed directly to the consumers who are most likely to purchase them. Data from touchpoints also show where the customer is in the purchasing process. While IoT will not replace traditional marketing, it will provide marketers with numerous new opportunities.
The pandemic has resulted in new behavioral trends that directly impact marketing: outdoor and display advertisements, which are cornerstones of the commuter market, have suffered greatly, as have free newspapers. A growing number of marketers are realizing that IoT provides a direct line of communication with consumers that they would otherwise be unable to reach.
Data is critical to the new direction of marketing and the potential of IoT. However, it must be obtained and nurtured properly, and not all organizations are yet up to speed on how to extract data to gain the most value. Or, for that matter, navigating the various national legal responsibilities that come with being data compliant.
It is vastly assumed that IoT devices collect excessive data and are more vulnerable to cyberattacks. While artificial intelligence (AI) and machine learning (ML) are vastly used for making sense of large amounts of data, edge computing can solve a number of data volume and security issues.
Instead of sending data to the cloud from the smart device or sensors, the edge sends it to smaller data centers much closer to the data source. The edge pre-processes this data, filtering out the irrelevant and sending only the relevant information where it needs to go.