Popular Trends in Cybersecurity

Fremont, CA: The cybersecurity landscape is rapidly evolving, owing in large part to how our lives have changed since the pandemic. The push for digitization in many workplaces has increased potential vulnerabilities as businesses begin to work with new – and frequently unfamiliar – technologies.

As the way we work evolves, cybercriminals' tactics evolve as well. The solutions on which organizations have previously relied are not always up to the task of protecting the enterprise, its customers, as well as their data.

Attacks are becoming increasingly sophisticated. They're focusing on personally identifiable information held by significant organizations and governments, and the increased threat is causing more C-suite executives to review their cybersecurity processes, tools, and services to ensure they are not the next major company in the news for a massive data breach.

Our research shows seven major areas where trends are shifting in 2021.

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Data Loss Prevention

Data loss prevention (DLP) solutions act as a barrier to prevent unauthorized people or systems from accessing data. They can also report on data removal attempts and work to classify and monitor data stored by the organization.

We're seeing an increase in demand for DLP providers as executives become more aware of the significant reputational and financial damage data breaches can cause their organizations. These providers will not only need to comply with a slew of regulations, but they will also need to adapt their services as new threats emerge.

Before deciding which DLP provider to work with, organizations, particularly those in the process of digital transformation, must consider the state of their data management. With this in mind, people expect to see more enterprises consider partner-based support that comes with a strong SLA so that they always have support available.

Identity Access Management

Identity access management (IAM) tools have grown in importance as the number of people working from home has increased during the pandemic. As the trend of remote working continues, we will see an increase in demand for IAM providers to improve their customer experience and offer new solutions to combat new risks.

Modern identity management includes two-factor authentication and multi-factor authentication, but we are also seeing password-less authentication, AI, and biometrics emerge. Blockchain may become an option for IAM in the future.

We are also witnessing an increase in IAM-as-a-service as more organizations migrate services to the cloud, as well as an increase in zero-trust architectures (which focus on continuous authentication) as more enterprises collaborate in virtual teams.