Technology-the ROI driver for Food and Beverages Industry
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Diane B Holdorf, Chief Sustainability Officer, Kellogg Company
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Podcast Series Enabling Shoppers to Make Healthy Decisions
Giant Food Stores is a leading retail grocery chain which recently announced the launch of its podcast series called “Nutrition Made Easy!” The podcast will feature the brand’s registered nutritionists, and dieticians discuss and answer shoppers’ FAQs to help healthcare providers educate their patients. The top wellness questions by Giant’s shoppers are turned into actionable steps that will help to lead healthier lifestyles. The podcast covers two aspects: clinical and consumer, each of which will discuss current news and trends in food, but at various stages of the wellness journey.
The clinical series is composed to help customers manage their healthcare diagnosis. It will provide scientific and evidence-based solutions. It will interpret patients’ complex questions into actionable steps to help them meet their goals through daily choices. The podcast will serve as a resource for the patients of Giant’s local health partners. In consumer series episodes, listeners will be offered advice on what to be put in their shopping carts and on their dinner plates through a variety of food topics. A sample topic is an information on seasonal produce. The in-store industry experts will address the questions of shoppers about their health and favorite products. Shoppers who are on a lookout for improving their daily habits are invited to listen to the podcast or visit an in-store nutritionist of Giant Food for a one-on-one consultation, store tour, or class.
Customers can visit the Giant’s website to learn more about the wellness initiatives and events happening around. Nutrition Made Easy is available online and on both iTunes and Google Play. Giant Food has 164 operating supermarkets in Virginia, Delaware, Maryland, and the District of Columbia. Grocers are making use of their resources and associates to create valuable content for promoting healthy eating. An example is of the Western grocer Raley’s that recently launched a dedicated YouTube channel to help viewers understand issues faced by the food industry and how people can take control of their health and eating habits.