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Phonexa Introduces Hitmetrix To Assist Clients In Optimizing Conversion Rates And Uncovering Behavior Data Analytics
Phonexa is a marketing automation platform that handles calls, leads, clicks, email, SMS, accounting, and more. The software firm supports direct marketers and lead generators
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CIO Applications | Thursday, August 25, 2022

Phonexa now offers eight industry-leading products and services designed to provide organizations with an end-to-end lead generation marketing plan for calls, leads, clicks, email, SMS, accounting, and more.
Fremont, CA: Phonexa is a marketing automation platform that handles calls, leads, clicks, email, SMS, accounting, and more. The software firm supports direct marketers and lead generators across all organizations and sectors by optimizing inbound web and phone campaigns and outbound call, email, and SMS campaigns – all while improving the customer journey at every step of the way. Phonexa's configurable tools, including a portfolio of turnkey marketing products and solutions, are intended to enhance workflow efficiency and income. In addition, Phonexa offers the scalability, resources, and relationships to support customers from a wide range of sectors, particularly those with high consumer demand for goods and services.
Phonexa has added HitMetrix, a user behavior recording and analytics solution that assists lead generators & publishers in optimizing website conversion rates, to its turnkey software suite.
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HitMetrix reveals friction areas in real-time for a certain landing page or form and provides data analytics to boost conversion outcomes, thanks to extensive insights into visitor behavior and a complete reporting dashboard.
HitMetrix is GDPR & CCPA compliant and works closely with Phonexa's all-in-one marketing solution. As a result, the product is most potent when combined with other Phonexa software products like Lynx, LMS Sync, and Call Logic.
With the addition of HitMetrix, Phonexa now offers eight industry-leading products and services specifically designed to provide organizations with an end-to-end lead generation marketing plan for calls, leads, clicks, email, SMS, accounting, and more.
HitMetrix's major features include:
- Friction Insights and Evaluation
Keep track of any action that generates friction, such as click rate, click error, bounce, browsing speed, mouse-out, and mobility.
- Software for Session Replay
Videos are kept for future reference, allowing you to track behavior analytics, tendencies, and frequencies to discover frustrating sessions that need to get fixed.
- Click Tracking and Heatmaps
Color prisms explain why browsing and clicking do not result in sales. Next, find out which parts of the marketing funnel attract attention and result in clicks.
- Visualization of data
Get valuable data in one place, or go further with data analytics to guide clicking, scrolling, and tapping into leads.
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