Parkhub Acquires Bonfire to Optimize Overall Outdoor Recreation Industry

Bonfire's software allows campground owners and managers to establish online booking options, manage reservations, and simplify payments.

FREMONT, CA: ParkHub, the leading B2B parking technology provider, has acquired Bonfire, a campground management platform, to promote the optimization of the overall outdoor recreation industry. As part of the acquisition, ParkHub has brought Bonfire's CEO, Jerry King, onto the company's team to help direct Bonfire's advancement.

"While our end-markets may look different, our goal is ultimately the same - delivering solutions to remove friction, to fast track operations, and to provide an exceptional customer experience," said George Baker Sr., ParkHub's founder and CEO. "Along our journey as a company, we've deployed ParkHub's platform and resources to handle numerous use cases. In doing so, we realized our flexibility transcends the realm of parking, and we are excited to work with Jerry to help serve the growing camping industry."

Bonfire's software allows campground owners and managers to establish online booking options, manage reservations, and simplify payments. ParkHub's technology is utilized by over 500 professional sports and entertainment venues, universities, and recreational sites nationwide. The company's industry-leading products allow clients to cut costs, boost revenue, and improve the guest experience with streamlined processes and real-time data insights.

"What we are seeing now - and will likely witness even more in the future - is an overlapping of agendas across industries, which opens up an opportunity for consolidation and mutual growth," said Jerry King, CEO of Bonfire. "I'm thrilled to work with ParkHub to offer complementary products to Bonfire's current clients and develop solutions to drive mobile operations."