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Overproof Introduces BarInsights, a Service for Bars & Restaurants to Monetize Their Sales Data and for Suppliers to Measure ROI
Merchants input their beverage menus and price-performance details for items on the menu, such as basic spirits and modifiers. Because popular items generate larger datasets and useful insights
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CIO Applications | Friday, August 27, 2021

Merchants input their beverage menus and price performance details for items on the menu, such as basic spirits and modifiers. Because popular items generate larger datasets and useful insights, BarInsights allows retailers complete price flexibility.
Fremont, CA: Overproof - the first and only business intelligence company that offers brand management and intelligent field execution tools for the beverage alcohol and hospitality industries - has declared the launch of BarInsights, a platform that empowers restaurants and bars to monetize their existing POS sales data, and gives suppliers unparalleled insight into their on-premise performance and return on investment (ROI).
"BarInsights facilitates strategic partnerships between on-premise accounts and beverage alcohol suppliers," stated Marc De Kuyper, CEO of Overproof. "For beverage alcohol brands, the lack of on-premise performance data is a fundamental issue to determine ROI or 'return on effort'. The platform opens a new revenue stream that offers consistent, monthly profit to merchants, while giving suppliers the insights they need to make data-backed decisions that drive brand strategy, product development, and marketing and sales efforts."
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How It Works
BarInsights makes it simple for bars and restaurants to make the most of the data collected by their POS system. Overproof connects directly to the merchant's POS system once they've signed up. Merchants input their beverage menus and price-performance details for items on the menu, such as basic spirits and modifiers. Because popular items generate larger datasets and useful insights, BarInsights allows retailers complete price flexibility.
On the BarInsights platform, merchants connect with existing supplier partners or use the BarInsights marketplace to develop new supplier partnerships and offer them the chance to acquire brand trend data relevant to their brand. Once a supplier agrees, Overproof's Data Science team begins pulling data, cleaning, enhancing, and enriching it in order to give monthly reports. Overproof collects payments from all supplier partners and provides the merchant with a single monthly payment.
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