The emergence of ML and NLP has armed sales professionals with relevant intelligence and forecasting capabilities.
FREMONT, CA: Machine learning (ML) technology has not only revolutionized the way humans interact with machines but also their interaction with the world. Around 2.5 quintillion bytes of data is generated every day, and it is almost impossible for humans to sort through the massive troves of data. Among the organizations that have reined in the power of ML technology to enhance business processes, Nowigence is one.
The rising software as a solution (SaaS) company recently launched Pluaris, a robust solution to extract relevant content from multiple sources leveraged in daily human life. It simplifies organizing and storing, while also delivering personalized intelligence as per the preferences of its clients in ready-to-use formats.
Nowigence leverages ML and natural language processing (NLP) to extract and produce sales intelligence from structured and unstructured data. It specializes in comprehending the content of textual and conversational data automatically by synthesizing disjoint parts of related content in its right context from various topics, including internal and external data sources.
The company empowers its clients by allowing them to complete control of its solutions. Organizations can upload and integrate Nowigence's offering into their IT platforms, including CRM or team collaboration platforms to incorporate their data in multiple formats, thus creating an institutional memory. The memory can be leveraged to exploit hidden patterns and generate enhanced decision boundaries. The Nowigence solutions are mostly designed for sales professionals, offering higher win rates and productivity.
Pluaris acts as a personal notepad, enabling sales professionals to draw relevant content from different sources. With the vast troves of data generated every day, over 90 percent of sales personnel blame information overload for missing quotas. According to a Forbes survey in the year 2018, more than 57 percent of the sales representatives revealed missing their sales targets for this reason.
Also, sales personnel spend half their time on administrative tasks. The overwhelming data not only hinders the sales process but also slows the engines of business and lead generation. However, the Nowigence AI tool will enable business organizations to develop extended memory, thus offering them an option of sharing their notes with peers or with other sales professionals within the company. It will enable them to accurately forecast their sales and business by providing a comprehensive summary of available intelligence.