North Highland Acquires Decooda

Fremont, CA: Data can give a lot more value to organizations, but the analytics component is required to unlock that value. Businesses can use analysis tools to get insights that might help them maximize their potential. As data analytics grows increasingly important in the corporate world, it's more important for the firm to understand its use.

North Highland, a leading change and transformation consulting firm, has acquired Decooda. This Forrester-recognized scalable data framework uses cognitive psychology, deep learning, and AI to analyze customer interactions accurately and reveal critical insights across multiple channels in real-time.

The purchase provides North Highland with an unequaled edge in fast using rich insights from data. In addition, it complements the firm's approach of embedding data and technology into client change and transformation programs.

Such a cutting-edge platform, which the Forrester Wave has acknowledged, provides essential intent patterns that indicate which components of the product or experience are most important to consumers or workers. As a result, businesses may leverage information about a product or brand into concrete consequences by recognizing sentiment, emotions, and cognitive states.

"Companies traditionally lean in on hard financial statistics, often missing critical leading indicators from unstructured data to determine if those metrics are achievable. That's where Decooda's technology is unparalleled: it allows us to find insights earlier and faster than retrospective financial data allowing companies to adapt more quickly to changing conditions," said Dwight Specht, vice president and head of product at North Highland.

Furthermore, Decooda reduces the time required for data gathering and deep insights to days rather than weeks. North Highland may load data to evaluate better trends, intent, and insights with industry-specific models built-in, such as telecom, retail, and hotel.