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Navigating Asset Management Challenges
The operating environment has become increasingly unstable since the central banks started hiking interest rates.
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CIO Applications | Friday, April 28, 2023

Asset managers must compete for talent and develop a clear strategic plan for industry consolidation to thrive in 2023. Selective M&A can help restructure business models for growth.
FREMONT, CA: The operating environment has become increasingly unstable since the central banks started hiking interest rates. This has led to a significant decrease in industry assets under management (AUM) of more than 15 per cent in 2022 from its peak of dollar 126 trillion at the beginning of the year. The instability in the market and the resulting decline in AUM are expected to continue in 2023. This will be accompanied by an increase in operating costs and clients demanding lower fees. The industry has been facing pricing pressure for a while, but it will worsen considerably in 2022 due to inflation and the disappearance of large market returns from previous years.
Asset managers are expected to face challenges in maintaining their profit margins and growing AUM organically. Even traditionally profitable products, such as actively managed mutual funds, are not providing relief due to their underperformance, leading investors to shift to low-cost options like exchange-traded funds (ETFs). This trend is expected to continue beyond 2023.
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Despite the poor performance of ESG funds compared to non-ESG funds in 2022, asset managers are expected to continue seeing organic inflows into ESG allocations in 2023.
Asset managers may keep growing their ESG AUM to meet the demand of millennial investors, as ESG is their top investment priority, accounting for 80 per cent of them, according to ESG Clarity. However, millennials are not willing to wait indefinitely. In 2023, investors will scrutinise the bottom line of these assets, expecting managers to screen them more rigorously. Sustainable investments such as low-cost ETFs and private market funds are likely to draw the most significant inflows in 2023.
Asset managers may find organic sources of AUM insufficient to thrive in the face of increasing volatility, clients' tendency to look for better rates and returns, the high cost of dependable data, and the competition of fintech in recruiting talent. To prosper, asset managers need to take two steps in 2023.
The first step that asset managers need to take in 2023 is to compete for talent by offering flexible working hours, remote work options, and improving work-life balance to meet workers halfway. The second step that asset managers must take in 2023 is to develop a clear strategic plan to derive value from a new era of industry consolidation. This is particularly relevant for smaller and medium-sized managers with approximately 500 billion AUM, as they lack the advantages of scale.
Merger and acquisition (M&A) activity in the asset management industry slowed down in 2022 due to market instability and the recognition that scale alone is not a guaranteed survival strategy. However, the focus of M&A activity should be on selectivity, with asset managers seeking targets that can not only increase their AUM but also restructure their business models to take advantage of the industry's growth sectors, such as ESG, wealth management, and alternatives, according to Wealth Management.
The asset management industry is expected to face continued challenges in 2023, including volatility, rising operating costs, and client demands for lower fees. However, asset managers have the opportunity to thrive by taking two critical steps: competing for talent by offering flexible working arrangements and developing a clear strategic plan to derive value from industry consolidation, with a focus on growth areas like ESG, wealth management, and alternatives. Selective M&A activity can help asset managers restructure their business models to capitalise on these growth sectors. The industry's ability to adapt and innovate will be essential for its success in the ever-changing financial landscape.
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