Naborforce Started a New Service Offering to Support Businesses Committed to Addressing Challenges Faced by Caregivers in the Workforce

One in every four employees now has the additional responsibility of caring for an elderly family member. As the US population ages, the number of employees providing care while juggling a career is expected to double.

Fremont, CA: Healthcare has been undergoing digital transformation. New technologies are getting wired to the ecosystem and enabling operational efficiency while streamlining healthcare processes.

Naborforce, a fast-growing, tech-enabled company that connects aging adults to a network of trusted caregivers, has started a new service offering for businesses and other organizations committed to supporting their teammates who are assisting with the care of an older family member. The new program, dubbed Naborforce for Laborforce, is expected to provide resources and backup eldercare benefits to employees in order to help them balance work and caregiving while increasing productivity and lowering turnover.

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One in every four employees now has the additional responsibility of caring for an elderly family member. As the US population ages, the number of employees providing care while juggling a career is expected to double. As a result, employees with caregiving responsibilities say the most important workplace benefits go beyond flexible work schedules and paid time off and include a caregiving resource. The need for caregiving advantages and resources has grown even more in the last year, as the COVID-19 pandemic has increased the challenges for employee caregivers exponentially.

"There is no question that the pandemic has elevated the awareness of the toll that caregiving is taking on employees – and it's not just challenges around childcare," commented Paige Wilson, Founder and CEO of Naborforce. "As COVID-19 blurred the lines between work life and home life, proactive employers are taking note and eager to support the overall well-being and mental health of caregivers in the workforce."

To address the growing demand for caregiving as a top benefit, the new program provides employers of all sizes with the power of Naborforce's award-winning elder tech platform, which has connected over 10,000 older adults with a growing support network of "Nabors" available for on-demand assistance in Virginia, North Carolina, Maryland, and beyond. Employees can now use the Naborforce network to connect their loved ones with a "Nabor" to help run errands, prepare meals, provide transportation to a medical appointment, or simply provide companionship.

"By offering this critical backup support, we can help reduce the stress on those with eldercare challenges, especially our female teammates who often bear a disproportionate caregiving load," remarked Maria Tedesco, President of Atlantic Union Bank.