Mparticle Makes Its Enterprise-Grade Customer Data Infrastructure More Accessible

New alternatives seek to deliver best-in-class customer data infrastructure to teams and businesses of all sizes, assisting them in improving client retention and accelerating growth.

Fremont, CA: mParticle, the pioneer in consumer data infrastructure, revealed that it would render its corporate solution available in two more ways, including a free trial and a growth tier offering for firms on the rise. The new tools are designed to assist teams in maintaining data trust and efficiently scaling their first-party data assets in the face of constantly changing internal and external demands in the commercial, economic, and regulatory domains.

Given the present economic uncertainties and the ongoing repercussions of changes to the identification landscape since iOS 14, teams at businesses of all kinds must accomplish more with less while enhancing customer experience and retention. It starts with laying a solid first-party data foundation to maximize efficiency at scale, as well as making it simple to operationalize high-quality consumer data for individualized customer experiences.

"Economic volatility always brings a flight to value, where business survival is based on the ability to rapidly innovate for the customer," said Karen Gallantry, Chief Revenue Officer of mParticle. "The opportunity to improve data quality, governance, and connectivity are universal in nature, and are becoming more mission critical with each passing day. We're excited to be able to offer the capabilities used by some of the biggest and best brands in the world to teams of all sizes."

mParticle makes it simple to handle client data holistically across the product and customer lifecycle. NBCUniversal, JetBlue, Venmo, Spotify, and Airbnb utilize mParticle to offer excellent customer experiences and accelerate expansion by addressing the core obstacles that limit scale success. Following great growth and product innovation, mParticle announced a $150 million financing in October 2021, led by Permira.