Mindbody, which counts numerous customers in the beauty, fitness, and wellness industries, is in the process of reimagining its core software platform to provide additional value to the wellness businesses that depend on its integrated software and payments platform to market, run, and grow their businesses.
FREMONT, CA: Mindbody, the leading technology platform for the wellness industry, goes on to make strategic investments in its core technology in addition to accelerating its product development endeavors in the face of an increasingly challenging business environment brought on by the COVID-19 pandemic. The emphasis on product and technology is aligned with Mindbody's stated direction of being a product-led company.
Mindbody, which counts numerous customers in the beauty, fitness, and wellness industries, is in the process of reimagining its core software platform to provide additional value to the wellness businesses that depend on its integrated software and payments platform to market, run, as well as grow their businesses.
Regina Wallace-Jones, who was promoted to Senior Vice President of Insight and Innovation, spearheads many critical areas that are empowering Mindbody's future growth.
"Our product and technology teams are hyper focused on delivering the best value and experience to the variety of customers we serve," stated Wallace-Jones. "We understand wholeheartedly that our customers' success is our success. We are taking proactive steps to ensure they have the software tools and access to partnerships that will enable them to thrive in an unpredictable environment."
Regarding cutting edge technology, Mindbody's artificial intelligence and machine learning units are speeding up the build-out of sophisticated recommendation engines that will expand Mindbody's reach across the consumer marketplace. It will make sure that the right inventory, accessed via the Mindbody app or Mindbody.io, gets recommended to the right consumer at the right time. The AI/ML teams will also provide a lead management engine that supports wellness businesses in their challenge of identifying new clients for the purpose of accelerating growth.
"So much of what we do is guided by a data driven analysis and Alex's team has become an irreplaceable asset to the business with the market and product insights that his team provides," stated Wallace-Jones."Jaimie and the partnerships team she leads create exceptional value for our customers, while deepening the Mindbody brand on a global scale."