In August, MikMak announced the closure of a $10M Series A funding round led by Wavecrest Growth Partners. MikMak has already grown its revenue by over 200 percent this year.
FREMONT, CA: Leading eCommerce acceleration platform MikMak announced today that their multi-retailer eCommerce enablement as well as analytics software is available for brands in Canada and Europe. Brands including L'Oréal, Colgate, and The Hershey Company are already utilizing MikMak in the US and/or abroad to optimize their media for eCommerce, understand online shopping behaviors, and drive online sales.
In August, MikMak declared the close of a $10M Series A funding round led by Wavecrest Growth Partners. MikMak has already grown its revenue by over 200 percent this year. In 2020, consumer demand for eCommerce has accelerated ten years overnight because of the global pandemic, and Fortune 1000 brands are relying on MikMak to help them capitalize on this eCommerce growth.
"This year, consumer brands across categories like CPG, consumer electronics, beauty, grocery, homecare, personal care, pets, and spirits understand that their categories are about to reach a tipping point where eCommerce will become the majority of their revenue," stated Rachel Tipograph, founder and Chief Executive Officer at MikMak. "We give brands more insight into the eCommerce customer journey than they have ever had before. With the demand for eCommerce growing so quickly this year across the world, we knew this was the time for us to launch internationally to provide a unified solution for brands."
As part of this milestone, MikMak's two flagship products are becoming available in Europe and Canada. MikMak Insights, a multichannel eCommerce analytics solution, allows brands to understand how consumers engage with retailers and media. MikMak Commerce, a multi-retailer eCommerce enablement solution, allows consumers to choose where they want to shop, with a seamless path to checkout at any retailer.
Major retailers MikMak would be supporting brands across Canada and Europe include Aldi, Loblaws, Amazon, Carrefour, and Tesco.
"The MikMak Platform has helped brands make all their media shoppable and gain market share with our inventory management capabilities across the United States," stated Adam Van Lente, Chief Technology Officer at MikMak. "Expanding MikMak's reach to Europe and Canada will allow brands to improve marketing effectiveness and strengthen their position with retailers, these capabilities are powerful for brands looking to accelerate eCommerce globally."