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Marin Software Establishes Amazon DSP Integration to Expand Amazon Advertising Solutions
Fremont, CA: Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has integrated with Amazon Ads' demand-side platform (DSP). The integration will enable brands to easily manage, measure, and optimize their Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, as well as display, video, and audio ads, all from within the MarinOne platform.
Amazon DSP allows advertisers to reach Amazon audiences programmatically at scale across Amazon sites and apps, as well as leading publisher sites and third-party exchanges. With this extensive inventory, brands can connect and engage with new and existing customers with relevant, contextual messages throughout the consumer journey. Advertisers can select from a variety of formats, including display, audio, and Streaming TV ads delivered via Fire TV.
"Amazon is great for the success of Retail brands," stated Chris Lien, CEO of Marin Software. "By integrating with Amazon DSP, we can now offer our customers access to a broad new set of formats, placements, and audiences to further their Amazon programs and deliver more return on investment within their eCommerce ad spend."
Since 2007, Marin has assisted advertisers in managing and optimizing over $40 billion in digital advertising spend. MarinOne offers customers a single platform for paid search and social advertising, as well as marketplace, retail media, and shopping campaigns, allowing them to see performance across multiple channels.
MarinOne customers now have a comprehensive suite of automation, reporting, and bidding tools to activate and amplify their entire Amazon Advertising campaign portfolio, both on and off Amazon, with the addition of Amazon DSP. Advertisers can also use Amazon Attribution to link upper funnel ad spend from search and social channels with purchases from Amazon's store in order to capture every conversion.