Vivienne Westwood is a forward-thinking, customer-first business and, as a result, has gone to great lengths to ensure it has a progressive CDP to help serve its customers.
FREMONT, CA: Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalized and targeted customer communications.
Vivienne Westwood, one of the last independent global fashion brands, is about more than producing clothes and accessories. With a forty-year heritage, the company is as renowned for raising awareness of environmental and human rights issues as it is for its imaginative designs. The company now has stores in 63 locations worldwide, including a strong presence in the UK, 19 stores in South Korea, and a further 12 in both China and Hong Kong.
The company selected Mapp Cloud as its Customer Data Platform not only because of the technology offered but the high level of support and expertise on hand to drive the digital communication strategy forward. Vivienne Westwood understands the value of its customers and the importance of effectively engaging with customers online as well as offline in its stores. As a result, it has implemented Mapp partner Eyos (formerly yReceipts) to handle its in-store digital receipts. As a by-product of all transactions taking a digital receipt, Mapp Cloud receives valuable store transactional data and has a direct channel for obtaining customer opt-ins. This helps build the personalization story and tailor marketing communications.
Ilaria Morelli, Digital Marketing Manager at Vivienne Westwood, said: “Since working with Mapp Cloud we have seen excellent results. We can now unify all our customer data from previously disparate sources and with Mapp Intelligence we are getting insight-led customer data at our fingertips which is driving business change. We look forward to developing our activity with Mapp over the coming months and years.”
Vivienne Westwood has a strong business focus on personalized and targeted communications. As a result, it is now using all aspects of Mapp Cloud, including its onsite behavioral tool, to deliver personalized product recommendations and key revenue-driving campaigns such as abandonment. Vivienne Westwood is also taking an insight-led approach to its strategic decisions and, as a result, has implemented the Mapp Intelligence solution to drive actionable retail insights and tailor cross-channel marketing communications accordingly. This aligns the business against KPIs and provides a detailed analysis of channel performance and building tailored RFM models against its customer set.
Victoria Stephens, Customer Success Manager, at Mapp said: “As a business, we love working with iconic brands and it has been hugely exciting to leverage the full Mapp Cloud technology for Vivienne Westwood which has accelerated revenues coming through its digital channels. We are continuing to innovate and implement programs that are tailored to Vivienne Westwood’s customers based on intelligent insights and have many exciting plans upcoming. Watch this space!”