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Manfred Rietzler, An RFID Industry Innovator, Has Been Appointed As A Strategic Advisor To Identiv
Smartrac Group's founder joins Identiv as a strategic advisor, bolstering Identiv's world-class RFID team.
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CIO Applications | Friday, June 06, 2025

Fremont, CA: Identiv, Inc. is a global leader in safeguarding the physical world digitally. Identiv's platform includes RFID, NFC, cybersecurity, physical access, video, and audio security. Identiv is a publicly traded corporation, with its standard stock trading under the name "INVE" on the NASDAQ Stock Market LLC in the US.
"Manfred Rietzler is that rare innovator who sees the convergence of technical capabilities and business opportunities long before others. He's an effective entrepreneur and business architect, able to take engineering insights and build them into industry-leading companies," said Steven Humphreys, Identiv CEO. "We believe Identiv is on a similar path, having developed unique RFID capabilities that align with the needs our customers are just beginning to fully incorporate. Manfred's experience of shepherding innovative businesses along this path, and his deep insights into the technologies themselves, will help us solidify our technology leadership position, align with our customers, and execute along a fast-growth, profitable, defensible, and high ROI business track," added Humphreys.
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Identiv, Inc. appointed Manfred Rietzler as a strategic advisor to the company's executive leadership team.
Rietzler joins Identiv after a distinguished career as an entrepreneur and investor in several game-changing industries, including radio frequency identification (RFID), robotics, computer vision, and renewable energies. In the realm of information technology, he is a recognized thought leader in strategic business analysis & planning, business case modeling, product design, & project management.
Rietzler established the Smartrac Group in 2001 as a designer, developer, and producer of RFID solutions (now a part of Avery-Dennison). He was the CEO of Smartrac Group until 2006, focused on RFID-based retail and industrial applications. During his tenure, Smartrac rose to become a global leader in the RFID market, setting technological breakthroughs in some of the first high-frequency (HF) and near-field communication (NFC) applications (NFC). Rietzler was Smartrac's CTO from 2006 until 2010 and served on the Smartrac Group's Supervisory Board for several years. He started Intec Solar Ltd. in 2011 and has served as Chairman of their Boards of Directors since then. Rietzler developed over 300 patents and patent applications.
Rietzler earned a Master of Science in General Electrical Engineering from the Technical University of Munich. He now resides in Bangkok, Thailand.
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