How To Build an Effective Content Strategy Others Will Envy
Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons
Automating Exchange of Product Information for a Digital Future
Magdalena Pyszkowski, Global Head of Market Management, Knauf Insulation
How Modern Marketing leverages Marketing Technology to boost Growth...
Kevin Brown, Head of Marketing Technology at LeasePlan
How Enterprise SEO Technology Helps Deliver a Successful Digital...
Shaun Brown, SVP - Managing Dir & NA Shopper Marketing Discipline at Momentum Worldwide, Momentum Worldwide
Thank you for Subscribing to CIO Applications Weekly Brief
Major Trends in Global Marketing
Conversational marketing refers to a one-on-one connection that customers and businesses often have nowadays. Companies looking to excel in the marketing world need to start with conversational marketing.
Fremont, CA: The future of marketing is not only affecting companies across the US, but also around the world. Companies need to study the latest trends in marketing to stay ahead of the curve.
Let us look at some key global marketing trends in 2020:
Leading with a Purpose
Every company needs to lead by example. In this case, companies are leading their brand's purpose and keeping their companies' promises, which mean that they are committed and invested in consumers' needs. Therefore, it is imperative to come up with a value-centric brand purpose that sounds clear and genuine.
Conversational marketing refers to a one-on-one connection that customers and businesses often have nowadays. Companies looking to excel in the marketing world need to start with conversational marketing. Businesses must take a personal approach towards consumers since it enhances a customer's experience when marketing efforts make it about them.
Utilization of AI
Artificial Intelligence is gaining more popularity with its application in the marketing industry. Utilizing Artificial Intelligence into the marketing strategy would create more engaging customer services for your business.
Visual Search Applications
Visual search applications have taken the marketing industry by storm. Visual search applications improve search engines as well as customer experience. This is why businesses need to use it with marketing. Marketing visual search applications for companies would attract more customers to use it. In the process, it would increase the recognition of the company's brand.
See also: Top Artificial Intelligence Companies