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CIO Applications Weekly Brief

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Editor's Pick (1 - 4 of 8)
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Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

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Major Trends in Global Marketing

By CIO Applications| Friday, August 28, 2020
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Conversational marketing refers to a one-on-one connection that customers and businesses often have nowadays. Companies looking to excel in the marketing world need to start with conversational marketing.

Fremont, CA: The future of marketing is not only affecting companies across the US, but also around the world. Companies need to study the latest trends in marketing to stay ahead of the curve.

Let us look at some key global marketing trends in 2020:

Leading with a Purpose

Every company needs to lead by example. In this case, companies are leading their brand's purpose and keeping their companies' promises, which mean that they are committed and invested in consumers' needs. Therefore, it is imperative to come up with a value-centric brand purpose that sounds clear and genuine.

Conversational Marketing

Conversational marketing refers to a one-on-one connection that customers and businesses often have nowadays. Companies looking to excel in the marketing world need to start with conversational marketing. Businesses must take a personal approach towards consumers since it enhances a customer's experience when marketing efforts make it about them.

Utilization of AI

Artificial Intelligence is gaining more popularity with its application in the marketing industry. Utilizing Artificial Intelligence into the marketing strategy would create more engaging customer services for your business.

Visual Search Applications

Visual search applications have taken the marketing industry by storm. Visual search applications improve search engines as well as customer experience. This is why businesses need to use it with marketing. Marketing visual search applications for companies would attract more customers to use it. In the process, it would increase the recognition of the company's brand.

See also: Top Artificial Intelligence Companies

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