Lytics Predictive Audiences combines the right data with Lytics' powerful artificial intelligence or machine learning engine, empowering marketers to build audiences utilizing an intuitive dashboard that lets them control key variables, see results, and troubleshoot issues.
FREMONT, CA: Lytics, the insights-first customer data platform (CDP) built for marketing teams, has launched Lytics Predictive Audiences, a powerful tool that builds lookalike models that enable marketers to reach out to their customers with personalized, timely experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of building lookalike models inside their CDP to provide personalized experiences across their digital marketing channels.
Lytics Predictive Audiences combines the right data with Lytics' powerful artificial intelligence/machine learning engine, empowering marketers to build audiences utilizing an intuitive dashboard that allow them to control key variables, see results, and troubleshoot issues.
"With Lytics Predictive Audiences, it's like we've given each marketer their own data scientist to help identify key customer attributes and quickly build accurate lookalike groups," JaschaKaykas-Wolff, President of Lytics, explained. "In the past, lookalike models required time and hands-on effort from a data science team or were essentially a black box inside of Facebook or another media buying platform. Marketers didn't have the tools to understand, explain, or validate how the model worked. With Lytics Predictive Audiences, marketers can understand what's working and why--and more importantly, demonstrate results with increased conversions, subscriptions, and engagement."
"The technology that powers Lytics Predictive Audiences has always been a part of our AI/ML engine," sated Drew Lanenga, Manager of Data Science. "The new Predictive Audiences interface gives our customers greater accessibility to Lytics' native lookalike tools. Marketing professionals can now create new lookalike models simply by selecting the audiences that represent their desired candidates. Because these models reside in Lytics, audiences receive consistent messages and experiences whether they're reading an email, browsing social media, or visiting your website."