The partnership was first announced last December, with the vision of creating a seamless omni-channel experience for Choice customers, whether they chose to shop online, in-store, or via a new mobile app.
FREMONT, CA: With the grand opening of Choice Market's third store, Locai Solutions unveiled an array of new digital tools for the local hybrid grocery, c-store, and fast-casual food retailer. Given the unprecedented demand for online grocery stemming from the coronavirus, this digital transformation's timing could not be more relevant.
"We're seeing continued growth in online grocery, month-over-month, as concerns about COVID-19 continue to impact the way people shop for groceries," said locai's CEO Mike Demko. "The Choice team was well ahead of that curve, recognizing that technology was key to making shopping for food quick, convenient, and even enjoyable – whether grabbing take-out food or groceries for the home, either online or through a digital in-store experience."
Choice Market's new eCommerce site and mobile app allow shoppers to order from the fast-casual dining menu alongside a full product catalog of groceries, beer, and home essentials. Also, a new recipe page gives customers 1-click ordering for everything needed to prepare meals at home via CookIt, Locai's personalized meal planning and recipe recommendation tool.
The new Colfax location features a redesigned interior layout that puts Locai's foodservice application front and center, creating a sleek and efficient digital experience for customers ordering in-store. This in-store self-service kiosk integrates locai's platform with elo's retail self-service solution, adding another touchpoint as part of a cohesive omni-channel experience.
Leading up to the grand opening, Choice Market's CEO, Mike Fogarty, said, "Our mission has always been to make good quality food accessible and convenient to our local community. With these digital upgrades, we've simplified the process for our customers, while adding more touch points, fulfillment methods, and engaging services to make shopping more effortless than ever."