Liberty Bank of Middletown, CT, one of the largest mutual banks in the country, has chosen fiVISION to power their account origination and onboarding digital transformation vision.
FREMONT, CA: Liberty Bank of Middletown, CT, one of the largest mutual banks in the country, has chosen fiVISION to power their account origination and onboarding digital transformation vision. fiVISION is a leader in personalized digital account opening experiences for banks and credit unions across the United States.
Liberty Bank conducted a rigorous study of the leading players in the account opening market sector to select the most personalized and fastest digital account opening and onboarding experience for their existing and online-only platform.Liberty Bank chose fiVISION because the platform and technology it offers are unique in its capacity to customize the application process to match the demands of current and future Liberty Bank customers.
According to David Mitchell, EVP, GM, and Chief Digital Officer at Liberty Bank, "Our evaluation of account origination providers required us to have flexibility to personalize the account opening and onboarding process for current and online-only customers. Other providers had a template based design, a one size for all model. fiVISION's platform, including a wide range of third party integrations and their agile development process provides us the application personalization and development speed we require to meet the rigorous demands of our digital transformation program."
As banks and credit unions like to expand their digital footprint, fiVISION has seen unprecedented growth in its customer base. "Thanks to some early innovative planning, we have the ability to meet the personalization and customization requirements of Liberty Bank. Gone are the days when a bank or credit union can change a color scheme and logo on an account opening application and expect to expand their customer or member base. Today, financial institutions must personalize their application to meet the specific product and service requirements of applicants, which is what fiVISION's technology provides," said John Schmidler, President and CEO of fiVISION.
For Retail, Business, and Health Savings (HSA) accounts, Liberty Bank will use fiVISION's ACCOUNT works online account opening technology, including the auto option, to enroll applicants into their online banking account. In addition, Liberty Bank will roll out a branch Business application that will allow customers to open business accounts in their local branches.
Liberty Bank's digital transformation is speeding up. This relationship with fiVISION will guarantee that they continue to set the standard to provide an engaging and delightful experience for new consumers and distinctive and innovative offerings for existing customers.