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Laird Superfood Raises $10M from DMV
Laird Superfood raises $10 million funding, in a round led by Danone Manifesto Ventures (DMV) to support the company's growth initiatives
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CIO Applications | Friday, April 24, 2020

Laird Superfood raises $10 million funding, in a round led by Danone Manifesto Ventures (DMV) to support the company's growth initiatives
Fremont, CA: Laird Superfood successfully closes a $10 million financing round, funded entirely by Danone Manifesto Ventures (DMV), to support the former’s growth initiatives. From its inception in 2015, Laird Superfood, the creator of plant-based superfood products, has, in no time, become a key member in a consumer movement towards a healthy, conscious, and vibrant lifestyle. Through this effort, the company has experienced record growth in products, innovations, and with retail partners both in-store and online, leading to its strongest quarter to date.
Laird Superfood will adopt the latest funding from DMV to continue to progress and present new offerings, expand its manufacturing units in Sisters, Oregon, and nurture its platform of clean, high quality, plant-based products.
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DMV, a renowned corporate venture branch of Danone, an international food and beverage company focused on bringing health through food to a large number of people, invests in innovative companies all over the world supporting Danone's mission through emerging brands, businesses, and capabilities.
"The growth of Laird Superfood has been a result of our company's focus on functional, convenient, better-tasting products while staying authentic to our Co-Founder Laird Hamilton's uncompromising standards of quality and ingredients," said Paul Hodge, CEO, and Co-Founder of Laird Superfood. "After thoughtful consideration and developing a strong relationship with the DMV team, we believe they are the best partner to help us deliver the mission and vision of the company. Danone aims to inspire healthier and more sustainable dietary practices around the world, which is perfectly aligned with the vision of our founders."
"Through our time with Paul, Laird, and the leadership team, we have developed a deep conviction in Laird Superfood's culture and its understanding of the needs of today's consumer," said CEO of Danone Manifesto Ventures, Laurent Marcel. "We are confident that Laird Superfood's commitment to a healthy lifestyle and the quality of their functional products and ingredients will continue to appeal to consumers and retailers. Laird Superfood is a powerful brand with a unique story, and we are excited about our ability to seal this partnership, particularly in the current global environment. We believe it will result in future success with a foundation of mutual trust and shared values."
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