King & Union Sets to Democratize Threat Intelligence Data; Launches Avalon Marketplace

The Avalon Cyber Analysis Platform promotes collaboration between analysts, teams, and across organizations with tools to visualize, analyze, and produce intelligence.

FREMONT, CA: King & Union, a cybersecurity firm based in Alexandria, and its threat intelligence partners have launched Avalon Marketplace to democratize threat intelligence data for thousands of organizations. Avalon marketplace is the pioneer in the industry to "tokenize" fractional datasets via integrations, partners feeds, and enrichment sources. Fractional ownership enables analysts with the operational flexibility to move rapidly between investigation data sets.

"King & Union is a company built by threat analysts, for analysts. Together with our partners, we created the Avalon Marketplace to deliver a new way to consume threat intelligence at a fractional cost. Analysts can gain access to the data they need when they need it. This frees them of operational constraints such as contract negotiation or the standard procurement process. Everything is done inside the Avalon platform," said King & Union CEO and Founder John Cassidy.

The Avalon Cyber Analysis Platform promotes collaboration between analysts, teams, and across organizations with tools to visualize, analyze, and produce intelligence. Avalon Marketplace empowers its customers to immediately augment or replace annual threat intelligence purchases with fractional purchases to save costs. It enables them to obtain access to multiple data sets for the price of the single data set since they only pay for feeds according to their requirements.

"Threat intelligence analysis and operationalization is a specific skillset, requiring specialized resources and toolsets. King & Union understands this and has designed its technologies and services with threat intelligence analysts' requirements in mind. For example, Avalon Marketplace enables a just-in-time approach to threat intelligence data to access what they need, when they need it. King & Union offers a combination of tools, expertise, and partnerships to address requirements like this across the threat intelligence investigations lifecycle," said Jon Oltsik, Senior Principal Analyst and ESG Fellow.

King & Union's Avalon Marketplace threat intelligence partners represent some of the most respected vendors in the industry, including Cyborg, Blueliv, Cyware, DarkOwl, Recorded Future, GreyNoise, and Sixgill, and with a growing list of intelligence additional partners being added to the marketplace throughout Q4 2020. Avalon Marketplace integrates with TIP's, existing workflow tools, and intelligence feeds to turn intelligence-enabled processes more efficient. It helps the users customize their access to feeds based on the specific collection needs of their investigations.