The adaptive-learning company Kidaptive recently announced that it closed on $19.1 million in Series C funding. Formation 8 and Korean education company Woongjin ThinkBig led the round. This deal with Woongjin will enable Kidaptive to power an English language learning system that Woongjin Compass envisions to create, and a deal with its parent company, to personalize their tablet experience.
From being the maker of educational kids’ games a few years ago, Kidaptive today styles itself as more of a “big data for learning” company. High-quality animations and puzzles, and interactive storytelling, which were some of the aspects covered in its early apps, had helped create educational profiles for young players and at the same time, helped young children develop better reading comprehension and math skills, alongside improving emotional, cognitive, and social functions.
The technology has now evolved into the company’s Adaptive Learning Platform, which is a cloud-based platform that provides actionable insights for parents and teachers on learners’ profiles. Another noteworthy aspect is the platform’s ability to adapt in real-time based on a learner’s performance and further personalize the learning experience.
Kidaptive also currently undertakes projects in India and China, alongside this deal with Woongjin. An aspect that is creating a personalized learning ecosystem is the company’s partnership with PBS KIDS as a part of a $99 million five-year federal grant.
With the intent to increase its 50-person team by 20 percent in the U.S. and 20 percent in Korea, Kidaptive will use the funding to also hire employees in China and India. There will be a further development in the product itself, which will focus on test score prediction—an ability, which has caught the interest of several test prep companies in India and China.