CIOApplications
static-image
  • Home
  • Applications
      • Auction Software
      • Audit Management
      • Bioinformatics
      • Business Continuity
      • Business Intelligence
      • Chatbot
      • Club Management
      • Collaboration
      • CPQ
      • Custom Software Development
      • CRM
      • Data Platform
      • Digital Experience
      • e-Discovery
      • E-Signature
      • Employee Engagement
      • EAM
      • Enterprise Communications
      • Enterprise Mobility
      • Enterprise Reporting Software
      • Enterprise Search
      • Forestry
      • GIS
      • GRC
      • Human Resource
      • Indoor Positioning
      • Innovation Management
      • InsurTech
      • Intellectual Property
      • IT Infrastructure
      • IT Operations Management
      • IT Service Management
      • License Management
      • Low Code Platform
      • Maintenance Management
      • Managed IT Services
      • MarTech
      • Master Data Management
      • Order Management
      • Parking Management
      • Personalization
      • Portal Software
      • Procurement Tech
      • Publishing Software
      • Quality Management System
      • Remote Monitoring
      • Remote Support
      • RFID
      • Sales Tech
      • Software Asset Management
      • Software Testing
      • Task Management
      • Unified Communications
      • Visitor Management
      • Voice Recognition
      • Web Design and Development
      • Workflow
      • Workplace Management
  • Verticals
      • Automotive
      • Banking
      • BioTechnology
      • Casino
      • Construction
      • CPG
      • Contact Center
      • Education
      • Energy
      • Field Service
      • Fintech
      • Food and Beverages
      • Government
      • Healthcare
      • Legal
      • Life Sciences
      • Logistics
      • Manufacturing
      • Media and Entertainment
      • Retail
      • Travel and Hospitality
      • Utilities
  • Technologies
      • 3D Scanning
      • Agile
      • API
      • Artificial Intelligence
      • Augmented Reality
      • Blockchain
      • CAD/CAM
      • Cloud
      • Container Management
      • Cyber Security
      • Data Analytics
      • Data Center
      • DevOps
      • Drone
      • Graphics
      • Hyper Converged Infrastructure
      • Image Recognition
      • IoT
      • Lidar
      • Machine Learning
      • Machine Vision and Imaging
      • Nano Tech
      • Networking
      • Predictive Analytics
      • PropTech
      • RF and Microwave
      • Robotic Process Automation
      • Robotics
      • Security
      • Simulation
      • Smart Labelling
      • Space Tech
      • Telematics
      • Virtual Assistant
  • Company Eco System
      • Adobe
      • Amazon
      • Avaya
      • ESRI
      • Google
      • IBM
      • Infor
      • Microsoft
      • Mitel Partners
      • National Instruments
      • NetSuite
      • Oracle
      • Progress
      • Qlik Partner
      • Riverbed
      • Salesforce
      • SAP
      • ServiceNow
      • SiteCore
      • Splunk Partner
      • VMware
  • News
  • conferences
  • Newsletter
  • Whitepaper
  • About us
  • Specials

  • Menu
      • Amazon
      • Artificial Intelligence
      • Auction Software
      • Blockchain
      • CAD/CAM
      • Club Management
      • CPQ
      • Digital Experience
      • E-Signature
      • Education
      • Energy
      • Enterprise Mobility
      • Food and Beverages
      • GRC
      • Healthcare
      • Image Recognition
      • Indoor Positioning
      • Infor
      • Intellectual Property
      • IoT
      • Legal
      • Lidar
      • Logistics
      • NetSuite
      • Personalization
      • Predictive Analytics
      • Quality Management System
      • Remote Monitoring
      • Retail
      • RF and Microwave
      • Riverbed
      • Simulation
      • Task Management
      • Utilities
      • VMware
      • Workflow
  • VMware
  • Amazon
  • Artificial Intelligence
  • Auction Software
  • Blockchain
  • CAD/CAM
  • Club Management
  • CPQ
Specials
  • Specials

  • Amazon
  • Artificial Intelligence
  • Auction Software
  • Blockchain
  • CAD/CAM
  • Club Management
  • CPQ
  • Digital Experience
  • E-Signature
  • Education
  • Energy
  • Enterprise Mobility
  • Food and Beverages
  • GRC
  • Healthcare
  • Image Recognition
  • Indoor Positioning
  • Infor
  • Intellectual Property
  • IoT
  • Legal
  • Lidar
  • Logistics
  • NetSuite
  • Personalization
  • Predictive Analytics
  • Quality Management System
  • Remote Monitoring
  • Retail
  • RF and Microwave
  • Riverbed
  • Simulation
  • Task Management
  • Utilities
  • VMware
  • Workflow
×
#

CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

Subscribe

loading
  • Home
  • MarTech
Editor's Pick (1 - 4 of 8)
left
Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Time for Healthcare to Open the

Time for Healthcare to Open the
Marci Sindell, CMO and Senior Vice President of External Affairs, Atrius Health

Expressing Your Brand in the Age of MarTech: Challenges and Opportunities

Expressing Your Brand in the Age of MarTech: Challenges and...
Dawn Lerman, Ph.D. Professor of Marketing and Executive Director, Center for Positive Marketing, Fordham University and Author of The Language of Branding: Theories, Strategies and Tactics

Do Consumers Want MarTech?

Do Consumers Want MarTech?
Michael R. Solomon, Ph.D, Professor of Marketing, Saint Joseph’s University

When Did Martech Get So Complex and How Ecosystem Thinking Can Help Fix It?

When Did Martech Get So Complex and How Ecosystem Thinking Can Help...
Richard George, Global Head, Digital, User Experience and Marketing Technology, Refinitiv

right

Thank you for Subscribing to CIO Applications Weekly Brief

Keynotes for Developing Mobile Marketing Strategy

By CIO Applications| Thursday, February 07, 2019
Tweet

Mobile marketing landscape is quite different from the desktop ones. Organizations at times believe that there is not much of difference and ignore to focus on mobile platform marketing. The growing use of mobile devices ascertains that marketers need to focus on the landscape to burgeon their business. But this will require different marketing strategy which will include content optimization according to the platform. Marketers must take note of key points that will help them in optimizing mobile platform.

UX is Important

Mobile marketing is affected by various factors such as operating system, screen size, and network bandwidth play key role in user experience (UX). These factors must be taken into serious consideration by organizations while developing a mobile application or mobile version of the website. Customer engagement is just as important as the content which is directly affected by these factors. It has been observed that poorly designed UI has the least recommendation rate.   

Crisp and Concise Content

Customers on mobile platforms least prefer long descriptive content, instead, social media has led to the preference of crisp and concise formats that puts the points straight forward. Organizations while developing the content need to consider the same and cater customers with well formatted and short, delivering the core idea. An introductory paragraph with all necessary information for the people on the clock has higher chances to engage the people.

Content Skimming

For content optimization enterprises can also work on article skimming—a very popular trend of reading online content. Readers across the net on mobile devices prefer reading the content through headings and subheadings instead of going through the whole. Therefore, headings and subheadings must be placed and chosen wisely that allures the reader and provides them the key information.

Utilize All Forms of Content

Multimedia content is ubiquitous and most preferred among mobile users. Blending the mobile content with visuals and videos is certain to gain more engagement. Highlighting the key information through the visuals will impact the audience better.

Local and Global SEO

Enterprises first should understand the target audience and accordingly plan their SEO strategy. But a combined approach of both will drive more traffic. Keywords can be set according to international search results, whereas main content can include events and blogs for the local audience. 

Read Also

How Creative Templates Power Efficiency of Marketing Design

How Creative Templates Power Efficiency of Marketing Design

How AI Transforms the AD Fraud Detection Techniques?

How AI Transforms the AD Fraud Detection Techniques?

Can Marketers Change their Stand on Ads with HubSpot?

Can Marketers Change their Stand on Ads with HubSpot?

Does Algo Trading Foster Speed and Accuracy?

Does Algo Trading Foster Speed and Accuracy?

Weekly Brief

loading
ON THE DECK

Web Design and Development 2019

Top Vendors

Enterprise Asset Management 2019

Top Vendors

Digital Experience 2019

Top Vendors

Adobe 2019

Top Vendors

Previous Next

Copyright © 2019 CIOApplications. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap  |  Subscribe

follow on linkedin follow on twitter follow on rss
This content is copyright protected close

However, if you would like to share the information in this article, you may use the link below:

https://www.cioapplications.com/news/keynotes-for-developing-mobile-marketing-strategy-nid-3314.html