Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Data Helps Companies Keep Pace with Consumer Expectations
Scott Horn, CMO, 7.ai
Will Cohen, Founder and CEO, Top, Inc.
Training as Agile as Technology: A Business Requirement
Milind Gurjar, Senior Director & General Manager, Cisco
Marketing Disruption: Role of the CIO
Shirish Lal, COO and CTO, Harte Hanks
Key Questions to Ask Before Developing a Content Marketing Strategy
For most of the organizations, the first pace to get success is to develop a solid and smart content marketing plan. A content marketing strategy not only looks good but also results in more conversions and brand awareness. It will always lead to the occurrence of random results for an organization when it is not following an appropriate plan in developing the right content.
However, formulating a good content marketing strategy is not that much easy until and unless an organization comes up with the answers for the following questions.
What are the main objectives of the content should achieve?
Always try to define the key goals of the content that can be able to drive massive traffic for a particular website or blog and also o increase the sales number. An organization needs to identify all the required ingredients to create the right content in attaining its objectives.
Who is the exact target audience?
This question will be somewhat tricky to determine, but it will create a massive impact on an overall content marketing strategy. Identifying persons, their preferences and behaviors can make an organization realize in developing exciting content which they prefer most.
What channels to use?
This question is almost connected to the answer regarding the target audience; once an enterprise identifies an audience, then it can turn this knowledge into a practical approach by creating a create bridge between customers and content. There is a requirement of social media channels with a considerable number of followers to promote the content and to create awareness about particular product and service.
How to analyze performance?
Developing the content can't be segregated as a single activity. It is a process with a critical need for consistent optimization and analysis. With the utilization of tools like Google Analytics, an enterprise can identify the performance of content that has been uploaded and can give valuable insights to streamline the process of current content marketing strategy.
Once an organization triggered with a better content marketing strategy, it can raise its bars in producing good quality content which results in better customer experience.