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Key Master Data Management Trends
CIOs are continually focusing on digitalization to form a better dynamic for their consumers in new and evolving industries.
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CIO Applications | Tuesday, March 02, 2021

CIOs are continually focusing on digitalization to form a better dynamic for their consumers in new and evolving industries. They understand the need for an accurate, reliable, and secure version of master data—business-wide and across more data domains.
Fremont, CA: Data culture is the new normal. Data-driven culture empowers companies to innovate quicker, continually improve through feedback and responses in real-time, and make better business decisions. But it is still a significant challenge for CIOs and Chief Data Officers (CDOs) to feed every function of their organization—think operations, IT, marketing, sales, finance, and customer service—with an enhanced and unique source of information. And for those committed to remaining at the cutting edge of automation, artificial intelligence (AI), the Internet of Things, and blockchain, learning the art of data processing will be much more crucial in the future.
Organizations have no choice but to be smart and innovative about handling the exploding volume of data from various sources if they choose to carry out more profound analysis, create new consumer connections, and drive decision-making insights for faster development.
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We see a large uptick in demand from CIOs looking to incorporate master data management (MDM) solutions to optimize their rapidly growing complexity and delivery of data with higher quality and governance. However, CIOs and CDOs should identify and support these MDM trends that can unleash the full potential of data in search of competitive market advantage. Here are two key MDM trends to look at:
More Industries will Adopt MDM
CIOs are continually focusing on digitalization to form a better dynamic for their consumers in new and evolving industries. They understand the need for an accurate, reliable, and secure version of master data—business-wide and across more data domains.
Earlier, industries such as financial services, healthcare, and retail have led the way in implementing MDM technologies, mainly due to compliance requirements, product knowledge rationalization, and risk control.
The financial sector has benefited from MDM by enhancing the current consumer information management systems for cross-selling and up-selling opportunities and risk management. And the retail industry has begun to leverage MDM to streamline product information and improve consumer service.
More and more sectors, such as telecommunications, consumer packaged goods, and manufacturing, have recently begun implementing MDM systems and enabling the technologies needed to support them. The telecommunications industry uses MDM to establish a single reliable database, especially for product data and consumer data. This allows them to rapidly create or customize service-oriented composite architecture applications for new product packages or services. The manufacturing industry uses MDM to improve inventory control by maintaining a reliable product and material database.
Disruptive Forces will Solidify the MDM Role
Organizations focus on obtaining a 360-degree view of consumers, delivering an omnichannel experience, and maintaining outstanding client experience management.
Conversational innovations such as AI-based voice assistants, chatbots, or intelligent personal assistants serve as disruptive forces on the market, especially in enhancing consumer service.
Intelligent conversational, vital MDM capabilities will play a crucial role in ensuring better precision and information availability in real-time.
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