There are many options to adjust and expand the marketing efforts, but be selective and think about what best fits the business and customers
Fremont, CA: Despite the global pandemic that has changed things beyond our control, there is still something that can be done to get the online business back on track. Being flexible and creative will keep your customers engaged and your online business secure.
Here are ten marketing tips and strategies to implement to help strengthen the online business.
Instead of the in-person meeting and marketing promotions, this is now a good time to allocate the budget to other channels like virtual events, online webinars, paid advertising, and content creations.
Protect Cash Flow
Change the offerings and prices to the clients’ new behavior and address their present needs. Margins can be increased later when the economy comes back to normal.
Exciting customers will help make more sales without costing more to find a new customer. Maintaining a customer-centric approach and targeting the operations to customer needs will help your business convert new customers through referrals and positive reviews. This will help drive up the business and help deliver more value and adapt to market conditions.
Offering product bundles at special prices or discounts will help customers in need. Also, give free upgrades when needed, expand grace periods for returns, and enable subscription pauses.
Adapt to a Changed Decision-Making Process
Invest resources into nurturing leads, add relevant content in the funnel, and study which stage of the buying process needs more attention or change scoring for MQLs and SQLs.
Look for Partnerships
Partnering with a company that adds to your own will help share audiences and expand the reach.
Focus on Optimization
From marketing campaigns to onboarding to online to renewal processes, optimize everything used for acquisition.
Survey the Audience
It would help if you asked your clients what they need from you as there may be things that can help their business or lives. You can reach out through surveys, social media, online communities, live chat tool from the website and get feedback from customers.
Communication is crucial, therefore explain the changes that need to be made and how the business helps customers and prospects with their lives or businesses.
Through smart and creative campaigns, try and engage with your customers on as many channels as possible. You can live stream on social platforms like hosting live interviews and webinars and can ask industry influencers to participate in the live stream.