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Key Digital Transformation Trends in Hospitality and Tourism
Fremont, CA: We have been looking at digital transformation trends in various industries over the last few months, including healthcare, finance, retail, and media and entertainment. T tourism and hospitality - these two industries have been completely turned upside down in recent years as a result of extreme digital transformation.
Let's take a look at the top trends impacting the hospitality and tourism industry.
Before, all hotels had clumsy welcome binders on their desks that detailed what to see, where to eat, and what to do in the area—everything one needed to know? Hotels can now provide all of this information and more, thanks to AI-powered apps and technology. In the form of an e-concierge, guests can access the information whenever they need it, right from their phones. They can even use voice-activated chatbots to open curtains, set alarms, and order breakfast without ever speaking to a human.
Focusing on Data
As previously stated, data will play a significant role in the new era of hospitality and tourism. In the case of AirBnB, they were able to utilize customer data to determine that guests who did not book were discouraged by hosts who did not respond to their inquiries. By providing an instant booking feature to guarantee their reservation, they alleviated many of their customers' concerns while also automating what had previously been an extremely time-consuming part of their business model. Data did not just improve customer service. It also benefits the bottom line.
For introverts who enjoy traveling, digital transformation is a dream come true. Customers can do nearly anything on their phone, from checking in to ordering room service to unlocking the room door itself, as mobile-first and mobile-only brands continue to grow. In fact, it is possible to plan an entire trip—from booking to bedtime and back—without ever speaking with a live human being.