2020 witnessed a dramatic surge in businesses' chatbot adoption. It is because chatbots can give instant responses to customers' queries and 24-hour service.
Fremont, CA:Digital marketing has undergone massive transformation since the past few years. New trends are constantly emerging, and it becomes important for companies to stay updated with the latest marketing trends in order to stay competitive.
Let us look at the top digital marketing trends in 2020:
Facebook has been the biggest trend in online marketing for quite a long time. Although it is doing fine, the fact is that Facebook is losing grounds with the current generation that is now preferring a more visual, interactive experiences provided by Snapchat, Instagram, and to name a few. After the 2018 data breach scandal, Facebook witnessed a significant loss in credibility. People started to feel resentful with the increase in political propaganda, fake news, and cyberbullying on the platform. Current studies suggest that Facebook would be dead to Gen Z soon. Future digital marketers need to observe their target markets with these speculations because Facebook might be inappropriate for some events, especially when it consistently sees a downward trend with today's generation.
Chatbots to Improve Customer Service
A chatbot is an AI-enabled software program that can communicate with customers without human assistance. Chatbots logically interact with people mostly by using text chat windows. With constant communication with customers, AI learns about them as the system gathers additional data insights, which helps improve services. 2020 witnessed a dramatic surge in businesses' chatbot adoption. It is because chatbots can give instant responses to customers' queries and 24-hour service.
Online Reviews to Dominate Digital Marketing
It is not unknown that smartphones have facilitated digital marketing. Businesses are now posting about their products and services online and allowing customers to share their unbiased reviews on their experience with the company. Theses reviews play a very crucial role in building the reputation of the company. Negative reviews can break the ability of businesses to attract clients.