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Key Contact Center Industry Trends to Watch for in 2022
Previously, most call center executives performed tasks such as categorizing and tagging queries or complaints.
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CIO Applications | Tuesday, February 01, 2022

Change is an ever-present trend. Businesses are already changing at a faster rate than anticipated. In recent years, new trends in customer service have emerged. Customer expectations are changing daily due to rising customer expectations and digital transformation.
Fremont, CA: Contact centers are poised to become the digital enterprise's interaction hub, as they become a powerful resource for learning what customers think of companies and capturing sentiments, feedback needs, and wants. This has allowed the industry to undergo a paradigm shift that it could not have done decades ago.
Chatbots: Previously, most call center executives performed tasks such as categorizing and tagging queries or complaints. They will now be able to delegate these tasks to AI-enabled chatbots. These chatbots would be the first point of contact for customers, available 24 hours a day, seven days a week. Furthermore, chatbots can route the appropriate queries to the appropriate department and provide active real-time customer support.
Communication on All Channels: It is a useful customer-centric tool that allows brands to provide better contextual support to customers while maintaining a consistent and seamless experience across all channels such as desktop, mobile, phone, and in-person. Because it is centred on the customer, it provides extensive workforce optimization and enables agents to provide a more personalized experience.
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KPIs: The days of using Average Handle Time and Cost per Call to rank services are long gone. When providing a high-quality customer experience is a top priority, call centres shift to metrics such as First Call Resolution, Customer Satisfaction, and the recently launched Agent Satisfaction. These factors can contribute to determining how good the services being provided are.
Cloud Computing: Cloud deployment has been a long-awaited technological trend in this industry. It provided the call centre with flexibility and scalability, practical communication tools, and increased mobility. As a result, moving the team to the cloud will take centre stage and assist businesses in addressing time-to-market, customer engagement, turnaround, and much more.
Social Media Engagement: A brand's social media presence has become an essential touchpoint for customers and brands. According to Smart Insights, one in every three users prefers to contact a brand or business via social media for customer service. In addition, call centres can assist in updating brand pages and educating customers about the services/products, thereby increasing brand exposure.
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