Key Challenges in Digital Asset Management

CIO Applications| Thursday, August 26, 2021

A perfect DAM platform enables integration with any platform within an organization's structure via the use of Application Programming Interfaces (APIs) that communicate with the many channels and systems of trading files, field models, and information easily and automatically.

Fremont, CA: The procedure of controlling digital content in a single core is known as digital asset management (DAM). Digital Asset Management is more than just a repository. Above all, a DAM provides the ability to manage and control the entire process of a digital asset for management, as well as providing a sorting and searchable environment. Digital assets must be created, managed, controlled, and distributed before being protected or archived. Large-scale collections of media assets must also be made available to employees across the organization on-demand.

Integration - Depending on the business model, digital asset management systems must integrate with many other legacy systems currently in use by the organization, such as Enterprise Resource Planning (ERPs), Customer Relationship Management (CRM), and many others. A perfect DAM platform enables integration with any platform within an organization's structure via the use of Application Programming Interfaces (APIs) that communicate with the many channels and systems of trading files, field models, and information easily and automatically.

Metadata - The ability to search thousands of files in a single platform is one of the most significant advantages of Digital Asset Management (DAM). This is accomplished by tagging benefits as 'Metadata.' No Digital Asset Management system will perform optimally if assets are not properly tagged; therefore, planning the keywords one will use when generating assets ahead of time will guarantee the long-term health of one's DAM.

Ownership and user adoption - To be productive, Digital Asset Management (DAM) must be adopted by the entire organization; users must be confident that the solution meets their needs. Users must be trained and supported once a system is in place.

It will also be necessary to have a Digital Asset Management' owner' within the company, with someone in charge of managing the DAM on a daily basis.

Cost - As one's company grows, one will need to reconsider the ongoing cost of your Digital Asset Management system. Scalability is one of the most powerful features of cloud-based DAM. Although expenses may appear to be high at first, they must be balanced against the Return on Investment (ROI) over time.