Key Account and Digital Content Management Updates to Level Up Sales

Edward Vesely, CMO and Vrahram Kadkhodaian, CEO and William Green, CRO and Hemingway Huynh, CTO

Combining the capabilities of sales enablement tools with a robust CRM system, enterprises can seamlessly synchronize sales and marketing teams and dramatically change the game of sales.  

FREMONT, CA: Driven by market insights and a genuine passion for exceeding customer expectations, PROLIFIQ— a pioneering sales enablement company built on the Salesforce Platform—releases crucial significant account management and digital content management updates for their Summer ’19 Release. This latest release enables sales teams to boost performance with account-based selling. PROLIFIQ CRUSH and PROLIFIQ ACE are available on the Salesforce AppExchange, the world’s leading enterprise cloud marketplace.

The new release of PROLIFIQ CRUSH—an essential account management app that arms sales team with valuable account intelligence— enable sales teams to enrich stakeholder hierarchy charts, identify valuable white space within accounts, manage tasks and improve account SWOT analysis. Apart from this, the added interactive features of PROLIFIQ ACE facilitates sales and marketing teams to leverage deeper integration and benefit from usability enhancements to visual content playlists. “We continue to supercharge CRUSH and ACE with important features that benefit our customers,” exclaims Anh Huynh, VP of Product Engineering and Development, PROLIFIQ. “We are driven by continuous innovation, and since our products are completely native in Salesforce, they provide the great total cost of ownership.”

Customer relationships are critical to an organization’s growth, and enterprises need to manage them as efficiently and effectively as possible. Customer Relationship Management (CRM) systems are known to improve customer retention. Collecting and analyzing actionable customer data is a full-time job, and as such, investing in a high-quality customer CRM tool is a must for any business that wants to take customer satisfaction to the next level. Widely considered to be advanced systems of engagement for sales teams, CRM systems are primarily used to document sales activities, track accounts, keep an eye on opportunities, and lastly to forecast and run efficient operations.

However, even with such a robust system of engagement, sales representatives are often underequipped. Though CRM systems provide access to vital information, they do not necessarily help in translating the value of that information into sales or customer engagement. This predicament led to the rise of PROLIFIQ, a single source of truth that transcends across all sales process and functions. “PROLIFIQ is smack dab in the middle! Our native solutions allow sales professionals to create, manage, and execute account plans, and deliver content within Salesforce,” remarks Vrahram Kadkhodaian, CEO of PROLIFIQ.

Entering PROLIFIQ’s Sales Enablement Suite can help sales representatives to utilize data within CRM systems in ways that actually help them sell, thus bridging the gap between what is expected of a salesperson and what is being delivered. By coupling the potentials of these easy-to-use sales enablement tools with a robust CRM system enterprises can seamlessly keep sales and marketing teams in sync within one single ecosystem rather than having disparate tools. The value statement of PROLIFIQ is to aid sales professionals to sell more and service their customer better with its solutions.

“In addition to checking all the boxes when it comes to the value our customers are receiving, our fundamental vision is that we want to provide simple yet robust solutions,” adds Kadkhodaian. He concludes, “We want to disrupt the market not by building our own platform but by leveraging Salesforce’s world-class robust technology and combining it with our capabilities—making us the perfect solution that helps sales professionals sell more and service their customers better.”

PROLIFIQ, the leading enterprise cloud marketplace, empowering companies to sell, service, market, and engage in entirely new ways is listed in CIO Application’s Top 25 Salesforce Solution Providers. Over the years, the company has successfully redefined the sales game and has flourished across industries, establishing itself as a sales enablement organization. The firm aims to further extend its offerings by leveraging technologies such as artificial intelligence and predictive analytics.