Justin Shepard Joins Claravine as its First Chief Financial Officer

With new executive leadership, Data Standards Cloud continues to grow.

FREMONT, CA: “Claravine has had an incredible amount of momentum over the past year, with its goal being to continue transforming the way brand marketers and agencies manage and action data to deliver the greatest impact on the businesses they serve," says Shepard. Claravine, a pioneer in business data integrity, has named Justin Shepard its first Chief Financial Officer (CFO). The newly created position facilitates Claravine's continuous expansion and enterprise demand for its Data Standards Cloud platform. This demand is driven by disruption in digital advertising and marketing, which is driven by higher data compliance requirements, campaign measurement issues resulting from signal loss, and an increased emphasis on first-party data.

“I’m excited to join this incredible team and help enable further growth for the business in the years ahead,” adds Shepard.

Shepard joins the executive team of Claravines with CFO experience from Flytedesk, the largest campus advertising technology network in the United States, Clear Ballot Group, the leading provider of government technology solutions that increase trust and transparency for the foundation of American democracy, and Brand Networks, social marketing, and advertising technology company. Shepard will play a crucial role in effectively managing the company's financial, strategic, and operational functions. Shepard will report to Verl Allen, the Chief Executive Officer of Claravine.

Claravine, founded in 2012, enables a proactive approach to data by activating standards across people and technology, thereby breaking the silos that restrict speed and decision-making. The company presently collaborates with a fifth of the Fortune 100, including well-known Fortune 1000 organizations such as Under Armour and Ancestry. With a collaborative user interface and strategic integrations with leading customer experience platforms such as Adobe and Google, Claravine's platform, The Data Standards Cloud®, enables global organizations to define, apply, and connect standards across their ecosystem for faster decisions, greater agility, and a higher return on investment.

“Justin's wealth of experience is exactly what we're looking for during this period of growth at Claravine. His diverse background in a wide range of senior finance roles as well as his keen passion in data and analytics makes him a perfect fit for our company and team,” says Verl Allen, CEO of Claravine.

Shepard's appointment as CFO follows Claravine's 2022 AdExchanger Award for Best Data Technology and the company's designation as a "cool vendor" in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report. This year, Claravine enhanced its integration library to be interoperable with a greater number of important platforms, including Google Ads, Snapchat Ads, and Pinterest Ads Manager.