Thank you for Subscribing to CIO Applications Weekly Brief

Jupiter Wellness Unveils its Asset Purchase Agreement with GBB Drink Lab
The world-first breakthrough nature of Safety Shot and the market it addresses is a tremendous opportunity that Jupiter will effectively execute upon.
By
CIO Applications | Thursday, July 27, 2023

Jupiter Wellness reveals Agreement with GBB Drink Lab to acquire its assets, including the alcohol detoxification Safety Shot beverage.
FREMONT, CA: "The world-first breakthrough nature of Safety Shot and the market it addresses is a tremendous opportunity that Jupiter will effectively execute upon. This asset purchase is a truly transformational transaction for the Company and its shareholders," says Jupiter Wellness CEO Brian John.
One of the leading health and wellness companies, Jupiter Wellness, reveal Asset Purchase Agreement with GBB Drink Lab. Under the Agreement, Jupiter Wellness will acquire all operating assets related to GBB Drink Lab, including the Safety Shot beverage. Safety Shot targets the growing market for hangover remedies and introduces a new product category for rapid alcohol detoxification. The formulation of Safety Shot, developed by a doctor and backed by research, contains scientifically proven ingredients that aid in breaking down alcohol faster, reducing Blood Alcohol Content (BAC), and facilitating recovery and rehydration.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Consumer awareness of the benefits of hangover cure products is increasing, including improved metabolism, alleviating nausea caused by excessive alcohol consumption, and hydration. The global market for hangover cure products is expected to reach USD 4.67 billion by 2028, with an expected CAGR of 14.6 percent, according to Grand View Research.
Jupiter Wellness anticipates significant revenue and net income from the Safety Shot business segment, with estimated revenues of approximately USD 25 million and net income of USD 4 million by the first quarter of 2024. The Company aims to leverage its well-funded status to bring the acquired patents and provisional patents to market.
GBB Drink Lab was founded to provide evidence-based solutions for reducing Blood Alcohol Content. The Company's leadership team consists of experienced serial entrepreneurs, a former senior executive from a major beverage company, and an industry expert in flavoring science and product formulation. Their expertise and dedication have contributed to the meticulous development of the Safety Shot product, optimizing its ability to help individuals sober up and overcome intoxication.
More in News

