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CIO Applications Weekly Brief

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Editor's Pick (1 - 4 of 8)
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Jornaya Introduces Comprehensive Directory for the Lead Generation & Performance Marketing Community

By CIO Applications| Friday, September 25, 2020
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The V!A by Jornaya directory takes these efforts to the next level, presenting some of the largest performance marketing companies like Digital Media Solutions (DMS), EverQuote (EVER), LendingTree (TREE), Quinstreet (QNST), and Fluent (FLNT) and hundreds of privately held lead generation and performance marketing firms.

FREMONT, CA: Jornaya, the leading behavioral data intelligence company with a proprietary view of over 400 million consumer journeys every month, has introduced V!A by Jornaya, the only comprehensive industry directory for the lead generation as well as performance marketing ecosystem.

For the past 9 years, Jornaya has been the reliable partner to more than 1,000 publishers and lead sellers who help the nation's largest companies obtain new customers shopping for their services and products. Jornaya's role as an impartial party giving transparency and evidence of compliance to transactions that occur between lead buyers and sellers via their industry-leading Publisher Partner Program and TCPA Guardian product, has uniquely positioned the company to streamline connections across their expansive network.

The V!A by Jornaya directory takes these efforts to the next level, presenting some of the largest performance marketing companies like Digital Media Solutions (DMS), EverQuote (EVER), LendingTree (TREE), Quinstreet (QNST), and Fluent (FLNT) and hundreds of privately held lead generation and performance marketing firms.

"V!A by Jornaya supercharges our ability to help publishers and lead sellers showcase their services and generate new business relationships," stated Eli Schwarz, Vice President of Data Strategy & Partnerships at Jornaya. "There's never been a comprehensive directory where you can find a listing of every company in the lead generation space and connect with these firms to grow your business. We're excited to help the community take advantage of this tool to network and form new relationships."

Bill Somerville, Founder at Policybind stated, "Jornaya'sV!A has already given the Policybind brand more visibility, and enabled me to connect with new partners. I look forward to seeing this directory help our industry build more trusted relationships."

Via means "by way of" and is the go-to source for partners and marketers to connect and expand capabilities. The directory is the most comprehensive source of marketing partners, service providers, and networking opportunities.

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