Voice is now a new medium in the travel and hospitality industry for improving the customer experience, helping brands maintain a competitive edge.

FREMONT, CA: In this rapidly changing world, voice technology is quickly becoming the next big thing in travel, hospitality, and leisure. Consumer expectations are rising with evolving technology. Recent research is showing that 63 percent of consumers have access to voice assistants. Given the interest that consumers have in using smart speakers and voice search, the travel and hospitality industry today is eagerly looking for ways to incorporate voice technology into their service offerings. Now brands must embrace the idea of building a strategy for voice.   

Traveling can be stressful, and checking the flight status can be time-consuming. With the help of voice technology, travelers can know if flights are canceled or delayed even before reaching the airport, allowing them to adjust their schedules accordingly and alleviate some of the pains that come with travel. Apart from this, consumers are often looking for the best travel deals, but it could take long to cross-check current prices across multiple aspects of the trip. This process can be eased with the help of voice technology. Receiving a curated verbal response to queries is faster than having to read and compare different prices online. Here, voice technology is giving users an improved means of booking travel.

Hospitality and tourism businesses have struggled for decades to communicate with visitors. Language barriers can discourage travelers from visiting places in other countries. Real-time voice translation could help travelers navigate or ask for directions, order food, and feel more immersed in the culture of the site they are visiting. Voice technology will make traveling to foreign countries easier and can potentially increase tourism worldwide. 

The primary use of voice technology in the travel and hospitality industry involves improving the level of personalization offered to customers. Voice-controlled smart hubs can be included in hotel rooms, allowing customers to adjust the room temperature and lighting levels easily, or utilize entertainment devices, all through voice. Such technology can also be provided with guest check-ins, for making the entire experience more individual. Voice technology can also help the hospitality industry to offer improved customer experience by streamlining booking processes, reducing response times, and allowing customers to make requests for service with no need to step out from their room.

Smart hubs can also be connected to the hotel's booking processes, allowing customers to reserve a table for dinner through voice commands, or get a key card to access hotel amenities. Meanwhile, tourist information or weather forecasts can be provided immediately for guests with the help of voice technology, at any time of the day. Best of all, this information will be up-to-date, making it more accurate than human assistance. Finally, voice control technology can also be used for marketing purposes in travel in the hospitality industry, differentiating hotels and brands from competitors and promoting themselves as forward-thinking, tech-literate brands, which can offer customers cutting edge experiences.

With digital technology continuously evolving, it comes with no surprise that its applications within the travel and hospitality industry evolve too. Voice technology is one of the most exciting technology trends to have emerged in recent years, and thanks to mobile technology for making voice a part of many consumers' everyday lives. For the travel and hospitality industry, it is essential to respond to this trend, embrace new approaches, and capitalize on the voice technology's potential.

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