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Intermix has collaborated with Lightspeed's NuORDER to promote digital transformation and hyper-localization of stores.
Customers made new buying judgments based on the condition of the coronavirus in 2021, causing quick change and upheaval in the retail business. Retailers must now adapt to the pandemic's rapid evolution to develop a new marketing plan for th
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CIO Applications | Tuesday, February 02, 2021

Intermix will be able to place styles online faster thanks to Lightspeed's NuORDER technology and build customized, boutique experiences in-store and online.
Fremont, CA: Customers made new buying judgments based on the condition of the coronavirus in 2021, causing quick change and upheaval in the retail business. Retailers must now adapt to the pandemic's rapid evolution to develop a new marketing plan for the future.
In the following year, consumer-facing sectors will develop and adopt next-generation marketing techniques to enhance the customer experience. Customers may already make purchases through many channels, providing them a great deal of autonomy over their purchasing process.
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"Intermix is known for curating the best fashion edit every season, by discovering the most sought-after styles from established and emerging designers and working with brands to develop items exclusively for Intermix," said Divya Mathur, Chief Merchandising Officer of Intermix. "Our partnership with Lightspeed will allow us to hyper-localize assortments at every one of our 31 boutiques nationwide and expand our e-commerce offering while still maintaining our unique product point of view. We are excited to combine NuORDER by Lightspeed's data capabilities with our expertise in spotting trends and editing assortments to accelerate our growth. As we continue to scale, we are looking at investments that will enable us to offer a highly personalized boutique shopping experience across both channels."
Lightspeed, the one-stop enterprise framework for merchants worldwide to simplify, scale, and create outstanding customer experiences, collaborated with Intermix, a women's fashion company known for its expertise in product curation and personalized customer service through its 31 boutiques and rapidly growing e-commerce channel.
Through the NuORDER by Lightspeed platform, Intermix collaborates with Lightspeed to accelerate digital transformation and create a highly localized online and in-store boutique experience. Intermix will be able to examine their assortments throughout divisions and geographies, get items up and run on their eCommerce site faster, and complete wholesale purchases faster than ever before, thanks to the technology. Intermix will also employ the tagging capabilities of NuORDER by Lightspeed to build on exclusives and promote personalization. For the Cruise 23 purchasing season, Intermix intends to conduct an expedited roll-out with a comprehensive launch across all categories.
Intermix can use the NuORDER by Lightspeed platform to complete their orders to make data-driven decisions. Intermix may quickly explore its selection across numerous qualities using pre-populated data and graphics, creating a new and distinctive experience for consumers regardless of where they purchase.
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