Before launching a website, it is mandatory to avoid the pitfalls which can take the owner into troublesome situation.
FREMONT, CA: Launching a website is backbreaker and exhausting. The site may be personal or business, but it takes efforts to launch the same to the public while ensuring the intellectual rights are not breached, in terms of content. However, if the launcher sticks to the right tools, this job becomes easy by removing all the obstacles.
The launcher should have a game plan before launching the website. A pre-launch page should set up with at least three to four pieces of high-quality content. Start networking consulting with influencers in the field, and add the site to Google Search Console.
For a CIO who’s looking forward to launch a new website, the following things can be done to avoid the common pitfalls.
Pitfall 1 - Breaching others trademark rights:
When the owner has selected a mark or name for the domain of their website and spent money on developing content and promotional materials. What if after that they come to know that, the name taken is already owned by someone else. That company is claiming that the person is infringing into their trademark rights. It will pose a tough situation before you; there are chances that you will be penalized with a substantial amount.
In order to avoid such situations, before investing too much pick some candidates and due diligence. Total risk can't be demolished, but there are chances of reducing the risk. Search the USPTO's website and WIPO, EUIPO and the Canadian Trademarks Database randomly to find the related product or service. Trademark attorney and additional resources, one can quickly check with them as well to evaluate risk.
Pitfall 2 - Utilizing content of others:
Generally, materials which are available in an online source are used in designing a business website. The copyright owner may demand payment, as the content is used without their consent. It is better to use your text and image rather than copy and pasting. There is another way to get rid of this situation that is obtaining a license from the owner. The user must have adequate agreements with any third-party content providers.
Pitfall 3 - Making false advertisement claims:
The owner can use inaccurate or incomplete details to promote their products and services. These advertisement claims are based on unsubstantiated information. Any third company can claim false advertising against your marketing material. There are chances of questioning by the Federal Trade Commission.
The owner should ensure that claims included by them on their website must be valid, legitimate, and substantial. They should have all the supporting documents and materials, which can prove their authenticity.
Pitfall 4 - Unsuccessful domain registration:
The owners may face problem in coordinating trademark adoption and domain registration. Suppose the name which is chosen by the owner is already taken, so the third party can claim against the owner. In such a case, the owner has to pay a considerable amount to get out of the issue. Before taking any significant step, it is better to check the availability of the trademark in the business market. Align the trademark filings, as well as the disclosure of the intended name, with the domain name purchase.
Pitfall 5 - Selecting a name that cannot be protected:
Selecting a name which can't be protected, registered, or enforced will land the owner in the problem. If the trademark is not registered, the other company can efficiently utilize the same. The first thing which should be done after selecting the name is to register the name. The federal registration offers plenty of benefits; it functions as a deterrent to other companies getting a similar brand or business name. The application should cover all the services and products details.
Some of these business threats can create down the road, but these can be prevented by spending some resources up before launching a website. Before starting, think about the end goal first.