inRiver Announces 8th Edition of PIMpoint

inRiver's 8th PIMpoint aims to build the frictionless path to purchase for commerce in 2020

FREMONT, CA: inRiver, a prominent product information management (PIM) solution provider who helps businesses sell more products, announced the 8th "edition" of PIMpoint. This year, the world's largest PIM-focused event is virtual, free to attendees, and comes with case studies, dedicated focus tracks, live workshops, and keynote speakers. The event has reached over 1,500 registrations and has taken place from October 5-9, 2020.

"The agenda features global customers like Intersport, ROCKWOOL, and Michelin that tell stories of their digital transformation and PIM-journeys," said Thomas Zanzinger, CEO, inRiver. "Whether virtual or in-person, this event brings business leaders and professionals in e-commerce, digital marketing, IT, product marketing together to share best practices and experiences to drive success in digital commerce today."

"We are transforming our business with inRiver and look forward to sharing our insights and experiences with others at PIMpoint Digital," said Federico Castelli, vice president, product management and commercial excellence, ROCKWOOL.

Sample agenda highlights include keynote sessions such as "A promising outlook for the future of e-commerce" by Thomas Zanzinger, CEO, inRiver; creating an Immersive Buying Experience" panel discussion with Salesforce.com and Threekit; "Why my mom loves your PIM" by Bernard Dahl, senior customer experience consultant, Absolunet; "Acceleration in an era of chaos and change" by Igor Beuker, professional public speaker and futurist; "Digital leadership in disruptive times" by Claudia Olsson, founder and chairman, Stellar Capacity.

The highlights also include several live workshops, such as Uncovering the ROI and business value of PIM via Ntara; PIM Enterprise – Take ownership of the commercial catalog via Immeo; Beyond marketing data: A comprehensive look at inRiver data modeling via Verndale.

Session tracks probe into digital transformation, customer experience, live question and answer sessions, and an exhibit hall complete with over 24 sponsors to engage with and learn from.