Independent Research Firm Names Ansira as a Strong Performer in Loyalty Service Providers Report

Ansira received the highest possible scores in the criteria of machine learning and AI, customer data management services, technology consulting services, service provider and vendor orchestration, performance, and a number of members in client programs.

Fremont, CA: Ansira Partners ("Ansira"), an independent global marketing services and solutions company has been named Strong Performer in The Forrester Wave™: Loyalty Service Providers, Q3 2021.

"We believe this recognition validates our market-leading loyalty work and recognizes our talented and forward-thinking team," stated Ansira Chief Delivery & Innovation Officer Kelly Jo Sands. "We believe cultivating true loyalty to a brand occurs over every interaction they have with a consumer. While we're dedicated to help clients create loyalty programs, we also extend beyond classical give-get models of value exchange, creating exceptional customer experiences across touchpoints in complex ecosystems. We're honored to be included in this report which emphasizes these impactful solutions for our clients."

The Forrester WaveTM: Loyalty Service Providers, Q3 2021 assesses the most important loyalty service providers to assist marketing professionals in selecting the best one for their needs. Ansira was one of 12 companies invited to take part in Forrester's independent research, which evaluates providers based on their current offering, strategy, and also market presence. Forrester needed providers to have significant revenue from loyalty services specifically as well as provide a loyalty services-only offering in order to be included in the report. Furthermore, each provider was required to work with at least ten loyalty services clients, three of whom were surveyed for the final evaluation. Ansira received the highest possible scores in the criteria of machine learning and AI, customer data management services, technology consulting services, service provider and vendor orchestration, performance, and a number of members in client programs.