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This new route of wine discovery is something that the company would continue to build upon, making wine to become more and more accessible to everyone.
FREMONT, CA: In Good Taste Wines declared the launch of 750ml, full bottles for 6 of their wine brands. Totaling 15 individual wines, this expansion allows customers to discover new wines they will love through the brand's mini bottle tasting flights and share them with family and friends.
Since its March launch, the company has seen huge success, launching its 2 original wine flights and planning for many more. In response to the customer requests and overwhelming support, the brand made the decision to launch full bottle options. This milestone in the brand's evolution shows that In Good Taste is revolutionizing the way people discover new wines and experience virtual tastings.
Solomon Reda, Head of Marketing at In Good Taste, stated, "The launch of our 750ml bottles finally let's create a 'taste before you buy' customer journey. Being offered alongside our existing tasting flights, customers will be more comfortable investing in a full bottle of wine, of something they've already tried before."
This new route of wine discovery is something that the company would continue to build upon, making wine to become more and more accessible to everyone.
In Good Taste, the world's leading producer of by-the-glass wines brings the tasting room experience to everyone's living room through expert-led, guided, virtual tastings. Their patented, 6-ounce mini bottles enable customers to taste various high-quality wines before purchasing the full bottle. In Good Taste believes uncovering new wines should not be reserved for the experts, and that every glass is an opportunity for connection with people. Headquartered in Los Angeles, In Good Taste Wines expects major expansion into retail, eCommerce, and subscription services in the next 12 months.