Important Tools that Help Build Successful Enterprise SEO Strategies

CIO Applications| Wednesday, June 23, 2021

At every step, enterprise sites must contend with fierce competition, particularly from businesses employing sophisticated SEO methods.

FREMONT, CA: Enterprise websites are frequently owned by huge enterprises, as well as mid-sized businesses that provide a diverse range of products and services. A well-planned company SEO strategy comprises on-page optimization as well as the creation of high-quality content. It also aids in local market penetration by focusing on local SEO. At every step, enterprise sites must contend with fierce competition, particularly from businesses employing sophisticated SEO methods.

Here are some useful tools to help one in making successful Enterprise SEO strategies:

Voice SEO

As the world of search continues to evolve through the use of voice technologies, businesses must reinvent their SEO approach to keep up. With a wide spectrum of speech-activated technologies such as Siri, Alexa, Echo, Cortana, and Google Assistant, speech technology has greatly improved and has become a key digital trend.

According to Google, voice search on mobile is used by 27 percent of the online world population. Furthermore, while using voice searches, consumers are shown with the top result rather than the entire search engine result page. As a result, businesses must keep on top of their game in order to attract the most incoming traffic.

The number of businesses that have successfully included voice SEO into their marketing plan is growing by leaps and bounds. Nestle, the world's largest food and beverage corporation, has developed a custom Alexa skill that supports culinary voice instructions while the user cooks.

Target Striking Distance Keywords

A striking distance term is a phrase used to describe a keyword that is not quite at the top of a Google SERPs but has the potential to get to the top of Page 1 with a little time and strategy. In a nutshell, it is the keyword that is close to the top of the first page of Google search results. One can simply locate the ideal prospects by targeting striking distance keywords, which provide higher exposure, more traffic, and conversions.

Identifying Striking Distance keywords and renewing one's content with them is by far the quickest strategy to acquire keyword wins.