The Shift toward Cloud: Is it a Cost-Effective Process?
The Power of Artificial Intelligence (AI)
Balancing Democratization of Technology and Employee Collaboration
Visually Thinking Our Way Through the Innovation Obstacle Course
David Elfanbaum, Co-Founder & Vice President, WWT Asynchrony Labs
Augmented Intelligence is Improving Customer Experience
Tom Lutz, Senior Vice President and Chief Procurement Officer, U.S. Bank
The Dawn of a New Era in Sales Solution
Joan Foley, Head-Enterprise Sales West, LinkedIn Sales Solutions
The Robots are Here! Behavioral Science, Innovation, and the Rise...
Charlotte Blank, Chief Behavioral Officer, Maritz
Important Things to know before Buying Bots
If you ask any of the passionate chatbot developers about the development of robots, they will probably bounce back saying ‘they are no longer the underdogs’. The reason being the much-adored mobile applications and websites are gradually losing altitude in terms of being seen as the best communication solution for any business. With the ever-changing business landscape and end-user choices, enterprises are now on a quest for alternative communication technologies that meet their business models.
Should businesses continue clinging onto apps, or shift focus to the chatbots?
This article brings in-depth analysis of mobile apps and chatbots to help businesses determine the best bots in the market. Let’s begin with the difference between the two?
Suggested Read: Three Ways to Mitigate Chatbot Risks
By Jack Crawford, CEO and Managing Partner, Datalog.ai
Mobile-based Chatbot Apps
Mobile apps are software and programs tailored specifically for mobile devices like smartphones and tablets. These apps transform smartphones into small powerhouses filled with function and fun. The custom mobile application development also allows users to enjoy multiple apps which can come pre-installed on these devices, while others can be accessed via the app stores.
There are several benefits of leveraging mobile applications as part of a customer communication strategy, comprising wide interaction options and dynamic reloading. Let’s go into the details.
The range of Interaction Options
Mobile applications offer a notably wide range of options for the users to interact with. In fact, application usability and design possibilities are limited only by the developer’s imagination and budget.
Another USP of mobile applications is that the data can be dynamically reloaded. Nevertheless, it’s critical to note that this doesn’t disturb app’s basic functionality, as this can only be done through updates.
Similar to chatbot peers, there are several other mobile development services and platforms that assist IT, teams, to build feature-packed mobile applications across all major platforms. Utilizing natural language processing, chatbots can act like an intelligent assistant that responds to requests in a human language.
Chatbots today can be integrated into various applications such as in apps used to book movie tickets while buying groceries, or even hotel booking can be merged into a single convenient messaging app, instead of multiple apps that consume device storage. Finally, with such potential and flexibility, there’s no denying that chatbots are going to be the most powerful apps as they have the potential to reach out to a wide customer base.
You may like: The Robots are Here! Behavioral Science, Innovation, and the Rise of Chatbots
By Charlotte Blank, Chief Behavioral Officer, Maritz