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Implementing Cross-Functional Solutions for Better Customer Experience
In the context of digital transformation, composability—which is bolstered by customer experience strategies—refers to the capacity to construct flexible
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CIO Applications | Tuesday, February 27, 2024

Businesses that are truly composable may react more nimbly to rapidly shifting market conditions and bring captivating digital experiences to market considerably faster. However, this improved operating model takes time to implement. Adaptable work practices are necessary to reap the benefits of composable benefits. Customer experience strategies and flexible cooperation models are essential when implementing new technologies.
Fremont, CA: In the context of digital transformation, composability—which is bolstered by customer experience strategies—refers to the capacity to construct flexible, web-based business solutions through the use of standardized, reusable packaged module building blocks. These components of marketing technology, or martech, are easily integrated with legacy platforms and each other, as well as with headless content, search-as-a-service, composable customer data, and authentication-as-a-service, as needed to meet the client's needs.
New, effective websites, mobile apps, customized intranets, or authenticated digital products with a decoupled architecture that make use of the growing MACH standard (microservices, API first, cloud-native SaaS, and headless) are examples of adaptable digital business solutions that may be constructed and created.
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Businesses that are truly composable may react more nimbly to rapidly shifting market conditions and bring captivating digital experiences to market considerably faster. However, this improved operating model takes time to implement. Adaptable work practices are necessary to reap the benefits of composable benefits. Customer experience strategies and flexible cooperation models are essential when implementing new technologies.
After mastering the art of decoupling digital transition through updated operating models and customer experience strategies, here's a straightforward four-step process to guarantee that MACH technology, at the center of major transformations, delivers composable business benefits.
Prioritize the Customer Experience When Implementing Digital Transformation:
The customer must always come first in any digital transformation, and nobody in the industry can advocate for the customer better than the executive committee member(s) who are solely responsible for increasing revenue through improved customer service. Regrettably, many companies view digital transformation as an IT-driven project rather than a client- and business-focused one. When IT leaders prioritize new technology at the center of the transformation endeavor, CX and improved operational models are frequently overlooked or marginalized without a non-IT business champion and client advocate driving transformation.
Create Joint Operating Models and Cross-Functional Governance:
Digital change requires clear communication and internal alignment. Although speed is increased by severing the front-end digital experience from an API-based content system, this modular approach necessitates increased teamwork and improved communication. Marketing should "own" a decoupled front-end supporting website, but other functional teams that offer services and tools should help.
It takes some effort to build cross-functional collaboration around a composable operating model. Still, if trust and clear communication are in place, teams working on composable solutions can do tasks that historically took months or quarters to complete in a matter of weeks.
Connectors to Encourage Gradual Development in "Going Composable":
When digital transformations attempt to do too much at once, they frequently fall short. This occurs when leaders emphasize that we must completely replace the old with the new and give up on the senior at once. This is known as binary thinking. Using the composable martech stack with API-based connections to only the most important legacy platforms, you can gradually eliminate the most costly or high-risk technology debt more deliberately thanks to composable thinking, which is modular and evolutionary. While the new composable business solution is being implemented, essential legacy content sources and technologies can be used selectively thanks to universal integration kits built on GraphQL.
Establish a foundation for future projects by beginning with a "beacon" project.
Digital transformation executives who are decoupled can utilize "beacon" projects to realign stakeholders and provide them with an early look at the benefits the project will ultimately bring to their clients. A beacon is not a demo but a temporary, fully operational small implementation of the eventual enterprise-wide solution. It should tackle an operational issue, prioritize the user experience, and yield a tangible benefit for the company. Make sure your beacon project has a time constraint of no more than 100 days to redefine the boundaries of what is feasible when you "go composable."
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