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Hyperlocology and Brickwork Join Hands to Enable National Brands to Launch Local Retail Digital Advertising at Scale
Hyperlocology builds and executes retail digital marketing campaigns across hundreds or thousands of locations, each with its own budget, messaging, targeting, and analytics
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CIO Applications | Friday, August 27, 2021

Hyperlocology builds and executes retail digital marketing campaigns across hundreds or thousands of locations, each with its own budget, messaging, targeting, and analytics.
Fremont, CA: While brick-and-mortar stores account for 86 percent of retail sales, the majority of buyers begin their journey online. Retailers must improve online-to-store conversion funnels to bridge the gap between digital and in-store experiences. To address this issue, Hyperlocology has collaborated with Brickwork powered by DevHub.
The Problem
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Thousands of communities with distinct customers are hosted by DMAs. When advertising to a DMA, the largest population centers are used to define marketing. Retail companies that rely on DMA data are leaving many locations behind, affecting sales and causing additional friction with locations that subscribe to an ad fund and expect results.
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Local Digital Advertising at Scale
Hyperlocology builds and executes retail digital marketing campaigns across hundreds or thousands of locations, each with its own budget, messaging, targeting, and analytics.
"For local retail owners who want to invest in their own local advertising, Hyperlocology offers a brand-safe and sophisticated solution that centrally manages advertising and keeps the brand team in control. Local owners are empowered to select pre-set creative options and budgets that meet their business priorities," stated Michael Morris, co-founder of Hyperlocology.
Marketers must adapt to the increasingly competitive digital world by putting their brand in front of customers online and engaging in store experiences. Brickwork then takes businesses a step further by converting those online data points into in-store customers, using Hyperlocology to empower each location specifically.
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