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Human Expertise vs. Hospitality AI- Which One to Drive the Modern Hospitality Business?
Human expertise cannot be replaced by machine learning technologies or automated capabilities. Technology is essential for enabling coherent narratives and informing more effective communication with colleagues and teams.
Fremont, CA: As new hospitality technology emerges and organizations invest more heavily in it, the ways in which individuals perform their professions change. Most of the time, this translates to increased productivity and the ability for teams to focus on core tasks while technology handles the details. However, the rise of some technologies can sometimes raise concerns that the human aspect would be lost as a result of specific functions.
A good example is the use of artificial intelligence in hotel revenue management and pricing solutions. The debate about algorithmic automation has been framed too simplistically as a "vs." between machine learning technologies and professional experience. However, the technology's characteristics and the revenue and strategy teams' years of knowledge and experience are not antagonistic.
Human expertise cannot be replaced by machine learning technologies or automated capabilities. Technology is essential for enabling coherent narratives and informing more effective communication with colleagues and teams. This allows the firm to focus on relevant goals, distribute resources appropriately, and give stakeholders a competitive vision that they can comprehend and align with. Professionals in revenue management want to know that the work they're doing in these areas is having a beneficial influence on a company's bottom line. These powerful solutions assist them in doing so more successfully and confidently.
Decision-makers are relieved of the burden of processing increasing volumes of incoming data from different sources with smart solutions that employ automated capabilities. They are no longer concerned about missing the story that the data may be giving them.
Instead, hospitality AI solutions assist professionals in better understanding the core themes that affect the business and in providing a unified view of where the organization has to go in order to achieve ambitious and game-changing goals in order to assure current and future success.
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